The UnNoticed Entrepreneur

Get Noticed! Send a text.8 October 2015, Jurgen Klopp addresses a press conference to announce his appointment as manager of Liverpool FC, and he said, "We must turn from doubters to believers."  This weekend they won the English Premier League and their first English title for 30 years. What can we learn for our own business by reviewing the leadership of Klopp in the context of Influence: The Psychology of Persuasion, the framework by Robert Cialdini.I review each of these factors of influence and look at how we may use these in our organizations. Likability ReciprocitySocial ProofConsistency / CommitmentContrastScarcity AuthorityIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. All this on Taobao, the Chinese social media marketplace.How can our companies use live-casting and multicasting to improve our public relations but also take potential customers to the shopping basket! I discuss the key points of  social media platforms but also share details of companies including Restream.io, and manycam, which enable one recording to multiple channels. Now, Vimeo Enterprise and Premium customers can reach viewers across multiple live platforms. Users can stream to Vimeo and a number of other platforms at the same time through native integration with Facebook and now LinkedIn, too.  So conversations with our team in China prompted a conversation about the power of live- stream for public relations which can lead to direct sales in the same user session. Packed full of technical information and guidance on how to go live with our content. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his passion and expertise. I wasn't even going to the shop to buy a sewing machine, he's that compelling!Listen to this podcast to learn about the kind of person within your organization who is best to be the spokesperson for the company, and what qualities they will need to be engaging to your audience.You will also learn a bit about sewing machines....If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their stories locally; just like we used to when I was a youngster!Founder Karl Hancock claims the nub network is now “on track to become the largest online local newspaper brand in the UK.”He said: “There’s a strong demand for hyper-local news without intrusive advertising and pop-up surveys. We encourage our journalists to delve into the community and talk to the people that really matter.I share on this podcast sources of media contact lists, how to research journalist contact details, and to build a shortlist of key media relevant to your business.Also, I share some details of the Reuters Institute for the Study of Journalism, which uncovers the lack of diversity and wage disparities in UK journalism, which I suspect is mirrored around the world. 64,000 registered journalists in the UK filing average of 50 stories per week, with 32,900 registered journalists in the USA in 2015. These are educated, underpaid and extremely busy people. I mention some sources:https://www.thelocal.frhttps://media.info/https://www.responsesource.com/pr/mediadatabase/https://journolink.comhttps://www.bbc.co.uk/mediacentre/enquirieshttps://www.pressgazette.co.ukAnd finally:https://www.nuj.org.uk founded in 1907 - the National Union of Journalists in the UK.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.How we compose our public relations and sales, information can often be informative and make us feel better but bore the audience to death. So how can we create more compelling content?It turns out that storification (sic) is the answer, and with thanks to Park Howell, 'the worlds most industrious storyteller', and his guest Candice Frazer at TTI Success Insights, I am sharing here about the 6 different driving forces which dictate how people will respond to situations and to information. Based on the theories of Eduard Spranger (27 June 1882 – 17 September 1963) a German philosopher and psychologist, who wrote a book in 1928 entitled, 'Types of Men'. In this work, Springer identified six universal attitudes and value systems through which we observe and experience life. This sets us up for the ABT methodology Randy Olsen for framing our narrative to the story, which is detailed in his book 'Narrative is Everything.' From theory to practical examples of the ABT approach, this podcast provides a useful lesson in storification; which at EASTWEST forms part of our SPEAK|pr methodology which is free to download.StorifyPersonaliseEngageAmplifyKnowIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text."Communication usually fails, except by accident” Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law.Audiences have a staggeringly low chance of understanding a message, possibly as low as 12%, and the broader the audience the more variables there are at play which magnifies misunderstanding.  I use WIIO's law to analyse PM Johnson's COVID 'Stay Alert' address on May 10th to illustrate the points made in this Finnish politician's witty but useful analysis of how the audience composition impacts how well a message is understood.Why is this and what considerations should your communications program take into account in order to improve your chances of effectively sharing your messages.For more information this podcast you can read the article on our website. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in a timely and appropriate way with our audiences; but done wrongly as Cambridge Analytica found can finish a company. In this age of technology, we also have to consider the findings of Charlotte Kerner & Victoria A. Goodyear (2017) The Motivational Impact of Wearable Healthy Lifestyle Technologies: A Self-determination Perspective on Fitbits With Adolescents Report. I'll share those in this podcast, along with what happened with Governments tried to build trackers outside of the realms of Google Android and Apple IOS. Governments can't access private citizen data without their apps residing on corporate platforms; an uncomfortable lesson for us all.As entrepreneurs, devices which gather data present vast opportunities, so how can we take advantage of these whilst retaining the confidence of our customers? This is what I talk about on this podcast.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the middle east. There are lessons here for you no matter where you are working.I've got a special guest from Beijing talking about China, live streaming, media and digital marketing discussing WeChat and Baidu. I also share about Dian Ping, the China reviews platform which companies in the west can use to attract outbound Chinese tourists and business.I've lived and worked in Asia since 1995, and share here insights and tools which you can use to market your company in Asia, or to Asians travelling overseas.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 days the listing for EASTWEST Public Relations in Singapore had 1,766 views in the same timeframe!This got me to thinking about an insight shared by Russell Brunson, the ClickFunnels founder, that actually we need to go looking for our customers rather than be spending our time broadcasting in the hope that they will come to our business. Via my ZOHO social media manager I realized that I was missing Google My Business completely which can solve one part of this problem.I share what I learnt and how I am fixing the problem by taking advantage of this location-based search platform.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK. I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner.This podcast talks you through the process of writing a release, a media pitch, and tools to use in order to get your release into the media.I mention the following platforms and how to use them:https://keywordplanner.nethttps://www.pressrush.comhttps://www.prfire.co.uk/https://www.journalism.co.ukThere is also a good summary of press release distribution services available on BusinessMole.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/