The UnNoticed Entrepreneur

Get Noticed! Send a text.In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language? Trailer for the full show here.A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009.  These services are in English, so do share with meFor our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?  A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world. It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009.  These services are in English, so do share with me For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves. Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by upto 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.Full show here:https://www.buzzsprout.com/850540/5102629Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina.  This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.#1 # of all time is #love (1.7B posts) On Linkedin:#Innovation – 38,600,000#Management – 36,000,000#DigitalMarketing – 27,500,000So think carefully before randomly adding # - this is a science not just a simple octothorpe!SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina.  This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.#1 # of all time is #love (1.7B posts) On Linkedin:#Innovation – 38,600,000#Management – 36,000,000#DigitalMarketing – 27,500,000So think carefully before randomly adding # - this is a science not just a simple octothorpe!SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/