The UnNoticed Entrepreneur

Jim James
undefined
Aug 20, 2020 • 1min

#TweetPromotion. #CovidHeroes gained 15 million retweets in 24 hours with this new Blockchain powered hashtag service.

Get Noticed! Send a text.Social Pay by Singapore company Zilliqa provides incentives for #amplification by rewarding people with bitcoin-like currency delivered by their bitcoin wallets underpinned by blockchain. It all sounds like sci fi but Social Pay delivered 15 million tweet engagements and cash donations for the Singapore Red Cross #CovidHeroes within 24 hours.Listen to Colin Miles, Chief Commercial Officer and Co-CEO based in Singapore, explain.SPEAK|pr is for business owners to learn about tools and technologies they can use to level the playing field with the big guys.Trailer for the show here If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 19, 2020 • 1min

How to deliver customer service action which exceeds the adverts, and generates positive publicity.

Get Noticed! Send a text.Trailer: Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to “deliver action which exceeds the adverts.” Full  show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 19, 2020 • 18min

How to deliver customer service action which exceeds the adverts, and generates positive publicity.

Get Noticed! Send a text.Reputations take years to build and can be destroyed in minutes. Paul Hourihane of RemarkAsiaPacific explains the 6 aspects of a reputation, and also how the CX Academy is training staff on how to deliver action which exceeds the adverts. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 18, 2020 • 58sec

When you need the right freelance consultant, call the PR Cavalry and fire over 700 data points to get the right troops for your campaign.

Get Noticed! Send a text.Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map. The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.Nigel tells of one PPE company which had an amazing 24 hour turnaround from pr freelancer Sarah, who garnered coverage on national TV. At day rates as competitive as GBP400, PR Cavalry is a real option for business owners who are looking for amazing value and service.Trailer for this show here:https://www.prcavalry.com/Twitter: @nigelsarbuttsIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Episode is LivePublished: Aug. 18, 2020 @ 7PM EditUnpublishAdd a TranscriptGet episode better indexed by search engines.Add Chapter MarkersListeners can tap through & see what’s coming up.Promote this EpisodeVideo Soundbite AvailableSquare Soundbite - 0:58Great for Facebook, Twitter and Instagram.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 18, 2020 • 19min

When you need the right freelance consultant, call the PR Cavalry and fire over 700 data points to get the right troops for your campaign.

Get Noticed! Send a text.Nigel Sarbutts has a cavalry of over 1,600 public relations freelancers which clients can select from by using over 700 data points on their PR Cavalry Heat Map. The system matches over 700 data points to create The PR Cavalry Heat Map which clients can view in a number of different ways to ensure that they are selecting the right consultant.Nigel tells of one PPE company which had an amazing 24 hour turnaround from pr freelancer Sarah, who garnered coverage on national TV. At day rates as competitive as GBP400, PR Cavalry is a real option for business owners who are looking for amazing value and service.https://www.prcavalry.com/Twitter: @nigelsarbuttsIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 17, 2020 • 20min

From supermodels to movie marketing insights, the man with the Goldridge pen reveals where the new opportunities are in media distribution.

Get Noticed! Send a text.Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista.  Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices. So these changes are creating new business models and opportunities for entrepreneurs. Tune in to Danny's podcast, "Here comes Pod," hereIf you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 17, 2020 • 52sec

From supermodels to movie marketing insights, the man with the Goldridge pen reveals all.

Get Noticed! Send a text.Trailer for show: hereDaniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista.  Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices. So these changes are creating new business models and opportunities for entrepreneurs. Tune in to Danny's podcast, "Here comes Pod," hereIf you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 16, 2020 • 1min

Why "no one cares about your business" and how to get PR anyway.

Get Noticed! Send a text.Trailer for the full episode here.The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. But there is good news anyway for small business owners - it's called "owned media." In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 15, 2020 • 19min

Why "no one cares about your business" and how to get PR anyway.

Get Noticed! Send a text.The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
undefined
Aug 15, 2020 • 1min

Why Investors Love Impact.able And How You Can project the impact of your enterprise.

Get Noticed! Send a text.Trailer for the full show.Catherine Griffin, Founder of ImpactableX Analytics, has a vision to help entrepreneurs demonstrate the social impact of their business with data-driven projection models.Impact.able was developed by GoodCompany Ventures, an award-winning accelerator and innovation consortium. It has been used by leading social entrepreneurs, Impact Funds and Academics, including TSEF, Wharton, Stanford, USAID's Global Innovation Exchange, and Techstars, among several others.Full episode Here Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app