The UnNoticed Entrepreneur

Get Noticed! Send a text.Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else."  This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work. On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK. SPEAK|Pr is for business owners to unlock the value in their business and is hosted by  Jim James, the entrepreneurial PR counsel. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.The SSI comprises of:Establishing your brand.Finding the right people.Engage with insights.Build relationship.Trailer for the full show hereLet us know if we can help you.About this show:SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.The SSI comprises of:Establishing your brand.Finding the right people.Engage with insights.Build relationship.Let us know if we can help you.About this show:SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on averaOver 63% of TikTok users are between the ages of 10 and 29Females on TikTok outnumber males nearly 2:1 in the U.S.These brands are using TikTok already:KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany, So should you?Trailer for the full show hereAbout the show:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on averaOver 63% of TikTok users are between the ages of 10 and 29Females on TikTok outnumber males nearly 2:1 in the U.S.These brands are using TikTok already:KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany, So should you?About the show: SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to. Companies I mention include Visme, Cision, Statista, Prowly.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing. We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to. Companies I mention include Visme, Cision, Statista, Prowly. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/