The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books
Sep 28, 2020 • 17min
Could you sell your business during lockdown? You can if you communicate like this.
Get Noticed! Send a text.Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 28, 2020 • 1min
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how
Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.So this course will help the business owner to be prepared for when they do engage an agency.I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.For the full episode, click here.For more info on the mastermind visit here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 28, 2020 • 1min
Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement
Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.Click here for the full episode. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 26, 2020 • 14min
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how.
Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.So this course will help the business owner to be prepared for when they do engage an agency.I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.For more info on the mastermind visit here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 25, 2020 • 18min
Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement.
Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 25, 2020 • 1min
The key considerations for choosing a PR agency.
Get Noticed! Send a text.Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.For the full episode, click here. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 24, 2020 • 19min
The key considerations for choosing a PR agency.
Get Noticed! Send a text.Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 24, 2020 • 1min
You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
Get Noticed! Send a text.Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 23, 2020 • 18min
You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
Get Noticed! Send a text.Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Sep 23, 2020 • 1min
The 3 ROI's to publicise when raising money and the power of PR for investor relations.
Get Noticed! Send a text.On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos, present and work to entice people to fund their dreams.I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74. I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international PR agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
