The UnNoticed Entrepreneur

Get Noticed! Send a text.On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos,  present and work to entice people to fund their dreams. I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74.  I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN). I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.Get the full episode here.SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage. SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.This is a trailer for the full show here:Insecure: High-arousal, painful emotions: Red…Optimistic: High-arousal, pleasurable emotions. GREENPessimistic: Low-arousal, painful emotions: Black greySecure: low-arousal, pleasurable emotions: BlueSPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.Insecure: High-arousal, painful emotions: Red…Optimistic: High-arousal, pleasurable emotions. GREENPessimistic: Low-arousal, painful emotions: Black greySecure: low-arousal, pleasurable emotions: BlueSPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance.  The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.Listen to the full episode here.SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance.  The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin. SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestpr Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.Listen to this show if you are building a brand for your own franchise. Trailer for the full show here.SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/