The UnNoticed Entrepreneur

Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.I mention the following tools also:PolldaddySurveymonkeyFacebook Poll AppListen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team. I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.I mention the following tools also:Polldaddy SurveymonkeyFacebook Poll AppSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.For the full episode, click this link.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.PodditPodcast GuestsExpert bookersFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I share how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests. PodditPodcast GuestsExpert bookersSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/