The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books
Oct 22, 2020 • 19min
How foreign brands can compete with the 60 million online store holders in China with Kung Fu Data
Get Noticed! Send a text.There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 22, 2020 • 1min
Does enough company do enough PR? Take our test to find out.
Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.ReceptiveAwareInterestedEngagedEvangelistWe are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.https://www.speakpr.co/evaluatorFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 21, 2020 • 18min
Does enough company do enough PR? Take our test to find out.
Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement. ReceptiveAwareInterestedEngagedEvangelistWe are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.https://www.speakpr.co/evaluatorSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 21, 2020 • 1min
Video killed the radio star, then slideshare; so how to share your presentations?
Get Noticed! Send a text.This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations. The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.However, if you are looking for simpler sharing platforms explore the following:https://www.authorstream.comhttps://speakerdeck.comhttps://speakerstack.netFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 20, 2020 • 11min
Video killed the radio star, then slideshare; so how to share your presentations?
Get Noticed! Send a text.This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations. The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.However, if you are looking for simpler sharing platforms explore the following:https://www.authorstream.comhttps://speakerdeck.comhttps://speakerstack.netSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 20, 2020 • 1min
The voice isn't just a show, it's a powerful asset for your brand if you use the right one
Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.For the full episode, click here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 20, 2020 • 1min
How to catch the eyes of buyers in your market by winning a prestigious award.
Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process. Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 20, 2020 • 1min
Audiences will gaze into your eyes whilst you talk, when you use this tool.
Get Noticed! Send a text.It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found through research, trial and lots of error.PromptSmart Lite version ad Pro version.TeleprompterVideoTeleprompter LiteTeleprompter mirrorClick this link for the full episode.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 19, 2020 • 21min
82.4% of buyers are going to choose Award winners. So how can you enter to win?
Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process. Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
Oct 17, 2020 • 18min
The voice isn't just a show, it's a powerful asset for your brand if you use the right one.
Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
