

The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books

Jun 27, 2023 • 26min
Diving into the Innovative World of Water Management with Sutro Founder, Ravi Kurani
Get Noticed! Send a text.What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani, the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision of expanding this technology to other water industries, such as agriculture, drinking water, and food and beverage, could revolutionize the way we manage water resources.But that's not all - we also get up close and personal with Ravi on the importance of brand building and marketing strategies for my Sutro. Learn how Ravi successfully targeted the right demographic, harnessed the power of social proof, and addressed the company's positioning to his team and investors. Hear about his experience in acquiring early adopters and the role of Amazon in his business. Don't miss this insightful conversation packed with invaluable lessons for entrepreneurs and water enthusiasts alike. Tune in now!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 22, 2023 • 23min
Turning Passions into Profit: Building a Thriving Multi-Service Business with Kevin Palmieri
Get Noticed! Send a text.Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his heart and understanding his audience.Listen in as we explore the innovative marketing techniques Kevin employs to connect with his audience on platforms like Instagram, Facebook, and WhatsApp, while keeping them engaged with charity events and valuable podcast content. Kevin also opens up about the challenges he's faced in finding like-minded mentors, reminding us that perseverance is key to the entrepreneurial journey. Don't miss out on this opportunity to learn from Kevin's experiences and find out how you can create your own success story by embracing your passions!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 20, 2023 • 25min
Navigating the Modern Chaos: Reconnecting with Yourself and Leading Through Change with Thom Dennis
Get Noticed! Send a text.Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal and professional lives. As our discussion progresses, we delve into the changing landscape of organizational culture, including the increasing emphasis on well-being, mental health, and inclusion. Thom shares his insights on how leaders can adapt their skills and mindset to effectively manage these evolving workplaces, and the importance of balancing structure with flexibility. We also reflect on the importance of authenticity both for leadership and branding, using Patagonia as a case study. Don't miss this opportunity to learn how to navigate the complexities of modern life and flourish as a leader in this ever-changing world.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 15, 2023 • 23min
Unlocking the Secret Sauce: Confident Messaging and Authentic Connections in PR & Content Creation with Karen Gamba
Get Noticed! Send a text.Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba, founder of EXV Agency, who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the secret sauce to confident messaging and standing out!In the latter half of our discussion, Karen delves into her experiences while building a global agency and the value of fostering collaboration between clients and PR agencies. We tackle common challenges, like managing different time zones, and Karen shares how her "Network like a New Yorker" white paper can be applied even in Asia. Don't miss the chance to soak up some wisdom from Karen's wealth of knowledge and experience in PR, content creation, and scaling a business through partnerships and collaboration.Build responsive quizzes.Generate higher quality, higher converting leadsDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 13, 2023 • 23min
How to use commercial wall printing to transform a building into a billboard.
Get Noticed! Send a text.Ever dreamed of transforming your walls into stunning works of art? Discover the game-changing technology that's making it a reality as we chat with Paul Barron, founder and CEO of The Wallprinter. This incredible machine brings art to life on walls, floors, glass, brick, wood, and more, opening the door for entrepreneurs and businesses to create vibrant wall art in their communities.Join us as Paul shares his journey from discovering the Wallprinter's potential to becoming its exclusive distributor in North and South America, building a successful business venture in the process. Learn from his personal experiences - both successes and setbacks - as he emphasizes the importance of entrepreneurship, networking, and market research in launching a business. Listen in and get inspired by how Paul's customers are using this innovative technology to elevate their own businesses and create breathtaking wall art, showing that the sky's the limit when passion meets innovation.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 12, 2023 • 3min
How can I make this podcast serve you better?
Get Noticed! Send a text.Hey there, it's Jim! Today, I'm taking a break from our usual schedule to ask you, our valued listeners, for your feedback on how I can better serve you. With over 600 episodes and nearly 50,000 downloads, my mission has always been to provide unnoticed entrepreneurs with interesting information, people, and tools to help them get noticed, but I want to know how I can improve. So, I'm reaching out to you for your thoughts and suggestions on what you like, what you don't like, and what you want more of from the show. Share your feedback by emailing me at Jim@theunnoticed.cc or leave a voice note on the unnoticed.cc website.Don't miss tomorrow's episode, where we'll be chatting with the incredible entrepreneur, Paul Barron, who started a unique wall painting business using a machine from China that can paint pictures on buildings, glass, cement, and more. Paul's journey as a mature entrepreneur is not only fascinating but also filled with valuable insights on life and business. So make sure to tune in tomorrow, and do let me know your thoughts on the show. Your feedback is truly appreciated, and I can't wait to hear from you!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 8, 2023 • 22min
Rocking the Financial World: Building a Stellar CFO Company and Boosting Marketing Efficiency with Jim Downes
Get Noticed! Send a text.Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees from across the country.We dive deep into the importance of proper accounting for small businesses and how Jim has successfully grown Blueprint CFO by building a geographically dispersed team and leveraging technology to stay connected. Discover the inspiration behind the company's name and how they've developed their business brand. Plus, get some top tips from Jim for entrepreneurs starting their own business and learn about the tools he recommends, such as Customer Relationship Management Systems (CRMs) and Power BI, to efficiently manage both marketing and finances. Don't miss this insightful conversation with Jim Downes!Build responsive quizzes.Generate higher quality, higher converting leadsTurn your ideas into unique productsCreate custom products with your own design!Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 7, 2023 • 3min
Should you let the next generation build your brand? With Jim Downes of Blueprint CFO
Get Noticed! Send a text.How can accounting become more relevant for businesses today? Unlock the secrets of using financial data to improve future performance in our conversation with Jim Downes from Blueprint CFO, a unique South California-based accounting company. At 74 years old, Jim started Blueprint CFO at the age of 71 and has since built a talented team that shares his mission of helping clients make the most of their current financial information.Discover the importance of building a strong team and the golden rule for marketing expenses in this insightful episode. Jim shares his thoughts on how much companies should be spending on marketing, emphasizing the need for tracking the benefits of marketing dollars and ensuring funds are used wisely. Don't miss this valuable conversation with Jim, packed with tips and insights for growing a successful business. Keep an eye out for the full 20-minute episode dropping into your feed soon!Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 6, 2023 • 21min
Scaling Hotel Revenue Management using AI, with Luca Rodella of Smartpricing.
Get Noticed! Send a text.Ever wondered how a hotel revenue management system can massively scale its operations, reaching over 2,000 clients across continental Europe? Join us for an insightful conversation with Luca Rodella, co-founder of Smart Pricing, as we unravel their expansion strategies and how they overcame initial objections to using their system. Luca shares his experience using both inbound and outbound marketing tactics and how incubating Smart Pricing within their own company helped build trust with customers.Fundraising is crucial for any growing venture, and in this episode, we discuss how Luca has positioned Smart Pricing to attract investors. Not only that, but also learn about the importance of creating a company culture that allows for mistakes and encourages employee engagement. Luca shares the strategies he has used to reach potential employees through his social networks, and reflects on the communication mistakes made while scaling the company. Don't miss Luca's overview of his investor pitch and how he conveys the company's story in a compelling manner.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.Test before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes.
Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 5, 2023 • 4min
How boutique hotels can sell more nights with AI software.
Get Noticed! Send a text.Ever wondered how small hotels and apartment complexes can maximize their revenue in real time? Join us as we chat with Luca Rodella, the co-founder of Smart Pricing, an innovative hotel revenue management system that's making waves across Europe with over 2,000 clients. Get ready to discover the story behind Smart Pricing, how they use content marketing to connect with potential customers, and why understanding the daily operations of their clients is essential for their success.In this engaging conversation, Luca highlights the importance of adapting and changing strategy as a business scales. Learn how clear communication and a well-defined message are crucial for not only attracting clients but also for connecting with individuals outside the industry. Don't miss our full 20-minute episode with Luca, where we discuss the challenges and triumphs of Smart Pricing's journey, coming to your feed soon. Be sure to enjoy, share, and review the Unnoticed Entrepreneur podcast!https://www.smartpricing.it/Prowly - the media relations platformProwly has everything you need to get your PR work done.Build responsive quizzes.Generate higher quality, higher converting leadsRiverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/


