

The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books

Aug 1, 2023 • 22min
Creating Authenticity in the Entrepreneurial World; with Multazim Zia
Get Noticed! Send a text.What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia, the 23-year-old founder of The Multi Path, is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial difference between authenticity and credibility, with Multazim illuminating the conversation with his personal anecdotes on maintaining genuineness in his practices.If you've ever wondered how to navigate the world of social media as an entrepreneur, you're in for a treat. We pick Multazim's brain on how he has leveraged his experience as a speaker at Northumbria University to boost his personal brand. Multazim also unveils his unique social media strategy, explaining why Instagram is his platform of choice and how he diversifies his reach via TikTok and LinkedIn. You're guaranteed to walk away from this conversation enriched and inspired, ready to reinvent your personal brand and business. So, what are you waiting for? Tune in and step onto the path of authenticity with us.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 27, 2023 • 24min
Challenging the Status Quo: Elinor Moshe on Building a Powerful Brand in a Male-Dominated Industry
Get Noticed! Send a text.Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a distinct brand by embracing thought leadership, allowing her to command the attention of her target audience.Turn up the volume as we delve into the importance of authenticity in entrepreneurship. Elinor, with her magnetic authenticity, has managed to attract the right audience and initiate meaningful conversations in her field. She's used personal experiences and extensive research to become an expert in understanding problems before offering solutions. She reveals how she's leveraged tangible products, such as her enlightening books and podcast, to provide value and solidify her presence in the market. Tune in to this insightful conversation and learn how to break conventions and build a powerful brand.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 25, 2023 • 25min
Jan Cavelle's Formula for Spotting Market Gaps and Creating Profitable Ventures
Get Noticed! Send a text.Get up close and personal with a powerhouse entrepreneur, Jan Cavelle, as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual consumers, thus offering them a variety of products and services that kept them coming back for more.In the latter half, our conversation steers towards how Jan created a brand that sold unseen products and eventually led to her selling the business. Despite scarce resources, Jan's creative spark shone brighter, manifesting in her hand-sketched brochures and audacious cold calls to prospective clients. Intrigued about selling a business? Get an insider's view as Jan and I discuss the nitty-gritty of the buying and selling process, and how she used market intelligence to design successful products. And if you're an entrepreneur seeking to create an authentic brand, you won't want to miss Jan's invaluable words of wisdom about being fearlessly authentic and 'living out loud'. Whether you're a budding entrepreneur or a veteran, this episode is brimming with insights, tips, and motivation to help you turn your business aspirations into reality.Buyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights.
Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 20, 2023 • 25min
Unveiling AI: A Glimpse into the Future with Expert Josh Bachynski
Get Noticed! Send a text.Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra, and other fascinating AI tools like Autobots, AgentGPT, and KeywordSpy.As we navigate the realm of AI, you'll discover its potential to disrupt yet simultaneously empower us to work more efficiently. Discover why Josh warns against using AI for financial decisions or basic marketing, but advocates for its use as a tool to gauge the zeitgeist or as a sounding board for ideas. You'll also glean insights from Josh's experiences as an early adopter of AI technologies and the power of combining multiple AI systems.We also enter the realm of marketing and networking, as Josh shares his wisdom on how AI can revolutionize the way we engage with our audience. Learn why personal connections and solid networking are still crucial, even in an increasingly digital age. Hear how to become an 'AI whisperer', harnessing its potential to amplify your existing strategies rather than replacing human touchpoints. Prepare to be challenged, intrigued, and inspired by the world of AI as told by Josh Bachynski.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 18, 2023 • 23min
Unraveling the Power of First-Time Offers with allies4me Founder, Craig Andrew
Get Noticed! Send a text.Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews, the savvy founder of allies4me, who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his expert tips on crafting offers that are not only hard to resist but also profitable for your business.In this riveting conversation, we explore the art of constructing offers that provide immediate relief to customers' pain points. Craig introduces us to his FTO squared mini project, a framework that includes five key deliverables to help you create offers that shine in the marketplace. We also delve into how shifting from a selling mindset to a serving mindset can significantly improve your offer creation process. This episode is packed with insightful tips and strategies to help you revolutionize your approach to first-time offers. So, fasten your seat belts and get ready to learn from the master!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 13, 2023 • 24min
Exploring the Potential of EOTs in Business Exits with Chris Maslin
Get Noticed! Send a text.What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin, Founder of Go EO, managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business owner and the existing workforce. Whether you're looking to retire or embark on a new venture, this conversation will shed light on EOT's potential to shape your business transition in an advantageous way.Transitioning to EOT ownership is not a walk in the park, as Chris shares from his own experience. His personal journey is a testament to the importance of clear communication with key staff members during this process. From preparing the staff for the transition, to conveying the message of stability to clients, there are many nuances that need to be navigated. This episode is an eye-opener for entrepreneurs considering EOT as an exit strategy, as Chris breaks down the complexities involved in an honest and insightful manner. So, tune in and uncover the possibilities of an EOT transition for your business.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 11, 2023 • 24min
Unleashing the Entrepreneurial Storyteller Within with Tom Jackobs
Get Noticed! Send a text.How did Tom Jackobs, also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication and the power of a well-told story.We dive deeper into the art of creating impactful presentations, guided by Tom's three P's formula. Learn from Tom's experiences on how to assemble a winning sales pitch and captivate your audience with performance elements. His knack for engaging the audience through personal storytelling is sure to inspire. Broadcasting from Taipei, Tom also discusses the importance of giving visibility to unnoticed entrepreneurs. If you're an entrepreneur looking for ways to improve your presentation prowess and make a lasting impact, this episode is not to be missed.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 6, 2023 • 22min
Discover the Game-Changer for Your Brand's Growth with Chanelle Garrow
Get Noticed! Send a text.Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of content they create. Chanelle believes in the effectiveness of influencer marketing, an approach she considers can be more cost-effective than running ads, and an excellent tool for creating a repository of user-generated content.What does it mean to truly engage your audience and speak to their pain points? We'll explore this and more during our discussion with Chanelle. We delve into the magic of storytelling, interactive conversations and events, woven into influencer marketing to tailor your solutions. We also stress the need to have a creative digital and social media marketing strategy before embracing influencer marketing. With Chanelle's expertise, we'll navigate the waters of competitor analysis and using third-party apps and websites for gaining deeper data insights. Join us for this enlightening conversation and discover how influencer marketing can be a game-changer for your brand's growth.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jul 4, 2023 • 22min
Empowering Youth Through Innovation with Audo's Founder, Milan Kordestani
Get Noticed! Send a text.Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani, the innovative founder and chairman of Audo. This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the needs of the future workforce, and the importance of validating these certifications through gig work. Plus, we'll reveal how Audo is integrating gigs directly into their platform to help students land that crucial first job.Now, let's switch gears. Milan not only discusses his transition from CEO to Chairman but also shares Audo's strategic marketing approach for the 18-24 age group. We delve into how different generations use social media platforms and how this knowledge shapes Audo's marketing strategy. We'll also break down PR, marketing, and startup lessons, looking at ways to use data, feedback, and iteration to make marketing more effective, and why relying on Facebook and Google advertising alone may not be the best approach for startups. This episode is a treasure trove of insights for anyone interested in how education and job opportunities are being revolutionized for the younger generation. So, buckle up and let's navigate the future of education and work together with Milan Kordestani.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Jun 29, 2023 • 22min
AI-Boosted Content Creation: A New Era for Entrepreneurs; with Raj Goodman-Anand
Get Noticed! Send a text.Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to consume. Learn how to harness the power of AI for automation and insight in your own content strategy.In the second half of the episode, we take a deep dive into creating human-centric content with the help of AI. Raj shares his experiences as an entrepreneur and how he's getting his business, Goodman Lantan, noticed in a competitive market. Discover why Google ranks human-centric content higher than AI-generated content and the power of having a mission behind your company. Don't miss this opportunity to learn about the impact of delegation and elevation on your business and revolutionize your content creation strategy with AI!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/


