The UnNoticed Entrepreneur

Get Noticed! Send a text.Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman, founder of Wood Underwear, sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity using a distinctive orange color and font, Teresa’s story is a must-listen for budding entrepreneurs and anyone interested in innovative products.Our conversation with Teresa also dives into the nitty gritty of starting a business and bringing a product to market. Teresa shares her early experiences, which involve driving around Los Angeles with her first shipment of underwear, visiting stores and attempting to sell her product. She provides an honest perspective on the challenges of selling something as personal as underwear and shares her thoughts on why outsourcing sales initially may not always be the best approach. We conclude with a discussion about Wood Underwear’s environmental commitment through their partnership with One Tree Planted, which has already resulted in the planting of over 5,000 trees. So tune in, learn something new, and perhaps rethink your underwear drawer too!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder, a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. It's not just about Phyllis; it's about her core belief in shifting focus from herself to those she seeks to assist. Get ready for a deep dive into how she transitioned from her prior enterprise, CKL Creator, to establish Brandma's House.As we navigate the second part of this riveting conversation, Phyllis takes us on a trip deep into her creative mind, revealing her unique approach to personal branding. She's no ordinary guest; she's an open book, literally! Not only has she penned down her journey, but she also shares it via her podcast, both adding an extra layer of connection with her audience. Business owners, brace yourselves for some invaluable advice on understanding your industry and market. Wrapping up our chat, Phyllis discusses her golden rule of trading time for money, outlining why she only takes on ten clients a year. So grab your headphones, sit back, and get ready for a ride into the world of brave and authentic branding.Prowly - the media relations platformProwly has everything you need to get your PR work done.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Can beef jerky really be plant-based? More importantly, can it be commercially successful?Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019.  In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions. He was inspired to create meat alternatives after analyzing the large carbon footprint of livestock. Off-Piste makes plant-based beef jerky, pork rinds, and other snacks by using pea protein and food technology to mimic meat textures and flavours. Gray talks about the challenges of launching a new category, building a team, getting distribution, marketing to meat reducers vs vegans, and raising capital. He offers tips on how he uses mainstream PR rather than social media, keeps investors engaged continuously, and leverages government grants to establish legitimacy with media and consumers. Prowly - the media relations platformProwly has everything you need to get your PR work done.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Test before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air. Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach.But guess what? It's not all about the guest. In our candid conversation, we also delve into the art of building a compelling personal brand through podcasting. Hear me share my own experiences, including the lessons learned from a few missteps along the way. Josef and I also examine the power of storytelling as a tool to package your expertise. As we wrap up, we share insights on choosing the right guests and preparing them for impactful interviews. So, whether you're an Unnoticed Entrepreneur looking to scale new heights or an aspiring podcast guest aiming for the moon, this episode is packed with nuggets of wisdom you won't want to miss.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon, an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies! That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a strategic masterstroke and how it's essential to comprehend customer buying cycles. If you've wondered how AI technology and tools like Pipe Drive can revolutionize your business, Jamie's insights will blow your mind. He shares the game-changing role of these tools in offering critical metrics for conversion and marketing automation. Learn about Jamie's unconventional "shock and awe" approach to building strong connections with prospects. Plus, we'll discuss Everton's innovative educational resources and calculators, including the IT energy cost calculator and the business downtime cost calculator. These tools are not just techy gimmicks; they're conversation starters that help Everon understand and better serve their clients. Search the whole Internet's podcastsListen Notes, The Best Podcast Search EngineTest before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig, the founder of WealthVP, spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketplace that primarily relies on word-of-mouth and networking. Ever wondered about the nuances of building a two-sided marketplace? Let Leif enlighten you about this as he navigates through the challenges of balancing buyers and sellers, and shares their unique go-to-market strategy. Get a peek into the significance of trust and relationship-building techniques in the family office market. Stick around as Leif dishes on his ambitious goal of raking in over a hundred million dollars in fees from family offices. Lastly, sit tight as we dive deeper into the intriguing concept of purposeful entrepreneurship with Lave, seasoned in his field. Gain insights on the importance of values, character, and a positive attitude in entrepreneurship. Learn how to set the right price for your product or service, and how to get noticed in an oversaturated market. This episode promises to be a goldmine of value-driven insights and practical advice for aspiring and established entrepreneurs alike. So plug in your earphones and get ready to take notes because this is one episode you don't want to miss.Buyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights. Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot, founder of Handprint Tech, a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-commerce and advertising industries. In this next chapter, we plunge into the world of digital banking with Matthias. We unravel the groundbreaking strategies that Handprint Tech has been utilizing to engage the younger audience, including their collaborations with banks to develop climate action programs. Listen to Matthias outline how they've helped over 200 companies reach their sustainability goals using LinkedIn, calculators, and lead magnets. Find out how Handprint Tech is not only scaling beyond the startup phase but also making a quantifiable and verified impact on the environment. It's a conversation that will leave entrepreneurs and sustainability enthusiasts buzzing with ideas!Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to establish you as an authority in your field. Ever wondered how 'Jobs To Be Done Theory' applies to book writing? Joshua will walk you through it! He shares his experience in writing 'Command Attention, Monetize Your Talent, Stack and Become The Uncontested Authority in Your Niche,' a book that embodies this theory. Delving into how books can be powerful tools to get specific jobs done, he emphasizes on avoiding the trap of overpromising and underdelivering. Joshua further shares valuable advice for entrepreneurs on building authority through comprehensive book writing. Tune in to uncover how you can inspire trust and become the go-to expert in your field through your book.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Podcastpage.io - Launch your podcast website in minutesViddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus on other aspects of your business.Kyle also spills the beans on his ingenious use of video content to promote his business. He believes in the perfect blend of quality and quantity, and his approach to content provides the 'what' and 'why', leaving the 'how-to' to your imagination. This ethos is central to his strategy of training other professionals, a method he suggests often attracts the best clients. Curious about outsourcing your email marketing? Kyle shares a wealth of knowledge about the process, its costs, and how it all works in practice.But there's more! Kyle goes beyond mere marketing strategies and explores how businesses should navigate different databases and why cold emails might not be your best bet for getting noticed. He offers solid advice on building a brand reputation, emphasizing the power of video content and efficient systems within your business. He also shares two essential tools that keep his team ticking - ClickUp and Loom. Want to connect with Kyle? He's just a website visit or YouTube click away! Join us in this lively discussion and walk away with a trove of invaluable tips for successful email marketing.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann, founder and CEO of Oransi, who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creatively outshining rivals, Peter's story is an inspiring testament to the power of entrepreneurship.But the road to success wasn't all smooth sailing. A cancelled overseas order proved a hard pill to swallow. Yet, Peter turned this setback into a springboard by integrating AI into Oransi's operations. Now, AI and data form a crucial part of their marketing strategies, enhancing productivity and providing invaluable resources to customers. Peter's judicious blend of art and analytics have helped Oransi thrive amidst the pandemic, and he's here to share these invaluable insights with you. If you're an entrepreneur struggling to make your mark, Peter’s advice on marketing, realistic outlook based on solid metrics, and the importance of resilience is sure to resonate with you. Buckle up for an episode brimming with practical strategies, hard-earned wisdom, and inspiring success stories you won’t want to miss.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/