Future Fuzz - The Digital Marketing Podcast

In this episode, I speak to Amy-Claire Short - Senior Digital Marketing Manager at Derek Rose on how to get ahead with Black Friday performance marketing.  Amy has worked for GANNI as their Senior Global Performance Marketing Manager, and big brands including Marks & Spencer, LK Bennett, and Rituals. She is also the founder of AC lifestyle and sports nutrition, a health and wellbeing coaching organization that focuses on sports and helping people make better food choices. We cover why advertisers should think carefully about their Black Friday marketing strategy and what they should be looking to achieve. 

We speak to Sophie Vo, entrepreneur, investor,  and founder of Rise and Play, a knowledge-sharing platform for leaders in the gaming industry to build better companies and games. It was brilliant speaking to Sophie about her knowledge of the mobile gaming industry and how she coaches leaders on being, well, better leaders with clear vision and strategies beyond the games that they build. In the podcast, we touch on mobile creatives and what she looks for when investing in start-ups.

In this episode, we speak to the inspiring female entrepreneurial founders of BYBI beauty brand Elise Rutterford & Dominika Minarovic. Elsie and Dominika met at YuMe during the crazy days of mobile advertising and founded their successful beauty start-up based on a passion for high-quality vegan beauty products. We speak to them about the challenges that female founders face when raising capital and, their opinions on marketing trends for beauty brands. 

We speak to black entrepreneur Philip Osei-hwere on how and why he founded his company Eagle London Agency. Philips company organisations and brands to make more profit by understanding how to speak to the cultural needs of the black consumer in the UK and abroad. In the podcast we talk about diversity, and how young black entrepreneurs need to be encouraged to start businesses and how brands are taking more notice of different cultural groups and being more intelligent about marketing towards them. 

In this episode we speak to serial entrepreneur Jordan Lawrence who started a kite surfing business in the very early days of the sport, then moved into recruitment, setting up his own recruitment company in 2013 and co-founding Volt payments in 2019 with a team of experts from the payment industry. We dive into his career background and the changing world of international payments. 

We speak to Women's Strength Coach Antje Gallo, who started her career in the world of mobile marketing with Madvertise then Adjust, building up a very successful global team. Antje then took a career change to become a strength coach for women, both physically and mentally. She talks candidly about her experiences in a male dominated work culture, and also about her amazing initiative with friends Christian and Knut to help Ukrainian refugees cross the boarder to safety and their incredible fundraising to support those in need. 

Phil posted on LinkedIn that he had aways wanted to start a podcast and was looking for tips and advice on how to set one up. We connected and in this podcast, we will talk about, how to start a podcast! We cover the gear and software needed, including Riverside, Anchor and other tools like Otter.ai. It's also important to get the right gear together, but most important is to cast on a regular basis. 

In this episode I dive into an email marketing tool called GMass which enables marketeers to send our email on mass. I'll give some tips and advice on how it has worked for me and my campaigns. GMass allows you to easily schedule emails, send out mass emails and mail merge campaigns and more with Gmail. 

We speak to industry veteran David Smith about his new company MLTwist a Data Labelling Ecosystem. The ML Twist platform platform alleviates the tremendous pressure on data scientists and handles labelling platform selection, platform connectivity, and everything in between. David and I speak about Cannes festival, potential social impacts of data around marketing and also geeky hobbies.

Madelon Sweers is the International Marketing and Sales Director for NEFT Vodka based in Amsterdam where the NEFT HQ is also located. Madelon is a trail blazer in the marketing industry focussing on many different aspects of marketing throughout her career and also pushing for female empowerment the work place. We speak about her career so far and how the marketing industry needs to change. Madelon gives insights and support on how women can encourage each other to excel and how all managers in the industry must be part of the change.