Future Fuzz - The Digital Marketing Podcast

In the last podcast of 2023 we speak to the founder of Traktion, Stefan Bardega. Stefan is a seasoned industry veteran with over 15 years of growth strategy experience and the former CEO of iProspect. Over the years Stefan has learnt how to build teams and the importance of hiring the right people with the right skills, whether they be freelance, contract, or permanent. We discuss how Traktion focuses on providing only the very best talent for businesses looking to scale and how businesses can look ahead on how to deal with the challenges of 2023.

Welcoming Joris Zwaan the head of Digital Media at Publicis Groupe in the Netherlands to get his thoughts and insights on the digital marketing trends we are seeing and the dangers of in-housing.  As Head of Digital Media in the Netherlands, he has worked with many exciting clients such as Stellantis, L’Oréal, Mercedes-Benz, Nestlé, and Samsung. Joris is the go-to-expert right here in Amsterdam across all things digital and biddable media. We apologise for the sound quality issues towards the end of the podcast, we had some internet issues! Thanks for listening. 

We speak to mobile advertising veteran and founder of WalletAds Andre Kempe about how their platform is bringing simply amazing results for advertisers who are promoting digital products including NFT's.  WalletAds is the new powerhouse of performance marketing in Web 3.0, giving advertisers the chance to target wallet addresses and gain real traction, think of MailChimp but for wallet addresses. 

Part 2/2 - In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders. About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005. Frustrated with ad quality, transparency, and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is a technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

In this episode, we speak to seasoned entrepreneur and investor Andy Evans who gives golden advice to entrepreneurs.  We cover budgeting, finding good people, and outsourcing. All great advice for business leaders. About Andy. In 1985 Andy started his first business aged 15, selling concert tickets and trips. In 1999, he founded one of the UK's first digital publishing businesses & first vertical ad-network in the UK, Net Communities, and in 2015 sold it to Future plc. Andy also founded the UK's first Podcast production company in 2005. Frustrated with ad quality, transparency and brand safety online, I co-founded award-winning viewability technology provider OnScroll in 2013, which after tremendous growth, they sold to Sovrn Holdings, Inc. Andy is technology and gadget enthusiast at heart, his first computer was a Sinclair ZX-81 in 1981, today he loves studying, learning about and working with new technologies.

We talk to Connor about his 5 mantras for getting through the recession and what digital marketeers should be focussing on. Conor gives some brilliant advice, references to quotes and some very good reading which you can see linked in the podcast description. Conor McKenzie-Wilde is a Performance Marketing Strategist at VCCP Media. Conor specializes in finding opportunities for brands to generate growth, efficiencies and understanding of their customers in popular digital spaces. Quotes:  "There's no problem so bad you can't make it worse." - Chris Hadfield   "A recession is an opportunity in wolf's clothing" - Robin Sharma  Reading List  5/25 Rule - Harvard Business Review 2014  The monk who sold his Ferrari - Robin Sharma  5am Club - Robin Sharma

I speak to Don Fontijn, principal business designer at Board of Innovation about the current recession and how businesses can win in these challenging times. We dive into the very interesting topic of 'Ecosystem Mapping' and how companies can innovate and grow during tough times. Along with William De Vos, Don has published a brilliant article on this topic, you can see the link below: Quote: "As these challenging times can be deeply troubling though they can also serve as an important catalyst for creative action and innovative outcomes. This is because during times of crisis our typical forms of reasoning and action may no longer serve us. It is precisely during such times that new ways of thought, action and leadership are needed." Link to the article: https://www.boardofinnovation.com/blog/innovate-during-stagflation-and-recession

Absolutely delighted to have Norbert Op 't Land, head of marketing at ARCUS AI who are accelerating the development of their world class retail measurement platform LIVIA. ARCUS are building on the future of AI driven solutions, offering actionable insights at every turn. LIVIA are providing marketing analytics for all out of home spaces and 100% GDPR compliant. Listen to learn how to measure in a marketing space that is normally very hard acquire quality data. 

In this episode, I was delighted to welcome Mike the founder of Stitcht a community-based UGC service where people can upload their answers to questions or testimonials. It's an engaging platform that enables people to share their content, then advertisers can use their content across their campaigns. It was a pleasure to talk to Mike. We dive into the different campaigns that Stitcht have been running and the benefits of going out to your community to gain great video content. We hope you enjoy the podcast! 

Wow! We are nearly at 20 episodes, and featuring in number 19 is the brilliant Sara Webster the 'Fractional CMO'. But what is a fractional CMO? In this episode we find out, and we also speak about Sara's incredible 20 years of experience in performance marketing, content marketing and consulting. Sadly our cast was cut off at the end due to a technical fault, but fear not! Sara will be back soon!