Future Fuzz - The Digital Marketing Podcast

In this episode I have a candid and insightful interview with the brilliant and energetic Blair Sharp. We dive into the importance of being genuine with through content, personal branding and we open up about our struggles with alcohol. Blair Sharp is a freelance writer, social media ghostwriter, and content creator. Her writing has been published on various websites, including Parents, The Bump, and Insider. Find her creating content about personal branding and self-development daily on LinkedIn and subscribe to her weekly newsletter, The Relatable Creator, for tips & tricks for showing up online. Blair lives in Minnesota with her husband and son. She’s a tall introverted homebody who loves a good charcuterie board and canceled plans. To read her writing or get in touch, head to her website or send her a DM on LinkedIn.

I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities. For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others. Volker works as an interim and fractional Sales Leader - building sales, go-to market (GTM) and marketing strategies; looking after anything commercial: mid market and enterprise sales, marketing, client success, account management and revenue operations.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.

This week I speak to Mike Maynard, fellow podcaster and founder of Napier Partnership limited which is a technology focusses B2B agency that focusses on PR, bespoke campaigns and consulting. We dive into ChatGPT and it's impact on B2B marketing, and also the important of always producing content and being top of mind. In B2B as your customers are not always ready to buy, but they want you to be there when they are ready to move forward with the sales process.

Dan Sanchez joins me in this episode, to basically show me how it's done! Dan is Host at the attention podcast and executive producer at Sweet fish which is a brilliant specialist agency that support hundreds of companies in producing industry leading podcasts. Recently Dan also launched Danchez, as a growth teacher helping companies grow their audience in the best possible way. If you want to learn about how to nail a podcast for your business, then you need to speak to Dan! Enjoy :) 

We speak to Tanner about his amazing story. Tanner build a multi million dollar business in a matter of years and speaks about how he uses hyper personalised marketing to achieve success in B2B.  Founder & CEO of Elite CEOs, Tanner Chidester has generated over 50 million dollars in the online coaching world. After discovering powerful, repeatable strategies, (which he used to create his first million in a B2C model), Tanner's success went on to disrupt the coaching industry forever. Upon request, Tanner began business coaching others on these same strategies, and paving the way for simplicity in a traditionally complex online arena. Since then the sky has been the limit, especially with his two brothers by his side, who joined the business early on.  Tanner's business has organically evolved into the coaching empire we know today: Elite CEOs. With his team by his side, Tanner is now on a mission to turn as many online coaches as possible into millionaires. Recently Tanner has stepped out of CEO of his company and moved into an advisory role only as he looks to expand into other areas.“

In this episode we speak to Alex about community building for the B2B sector and his experiences with running a B2B  podcast with hundreds of episodes produced.  Alex Price is Senior Vice President of Digital Consulting at global marketing & communications agency Clarity, working on initiatives to drive Clarity's growth including digital marketing, account based marketing and community building. He previously founded digital agency 93digital (and sub brand 93x) which was acquired by Clarity in 2022. Alex also created FINITE, the community for B2B tech & SaaS marketers to connect, share, learn & grow.

We speak to 3x bootstrapper Melissa Kwan the co-founder of eWebinar helping companies do hundreds of sales demos, onboarding, and training webinars through automation. Melissa is on a mission to save you from webinar hell. eWebinar is an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. We speak about how companies can change the way they operate to take control of their sales processes and empower customers to get access to the information they need. 

We speak to Pete Healey the CEO of eFinancial careers about his career and social mobility through careers. We go into detail about how businesses can encourage those from disadvantaged backgrounds to excel in a career in Finance. You can check out Pete's article on this topic in the link below, and information on the Sutton Trust: Social Mobility Article: https://www.get-optimal.com/blog-posts/the-get-optimal-view-8-pete-healey The Sutton Trust:  https://www.suttontrust.com/our-programmes/

In the first episode of 2023 (recorded at the end of 2022) we speak to serial entrepreneur Claudia North who has worked in corporates, founded eCommerce businesses and now coaches and supports small businesses to succeed with their ecommerce venture. We speak about Claudia's book which is release on Amazon, check the links below! Claudia is a Certified Practicing Marketer (CPM) with more than 25 years experience in digital marketing and strategy across Australia, South East Asia, and North America - in large and medium business as well as personally founding businesses in eCommerce. Claudia founded her first eCommerce business, almost 15 years ago and has a strong appreciation and understanding for the challenges in scaling small businesses in the eCommerce environment. She has since sold her company and the product continues to be sold today in over 30 countries and is thriving 15 years later. Claudia started with Small Business to empower small businesses to grow sustainably so that they can succeed over the long term. By helping small business owners navigate the digital maze with affordable, expert eCommerce marketing advice. Here are the amazon links for 'The eCommerce Growth Framework’ book, country specific: Australia: https://www.amazon.com.au/dp/B0BLYG1L5Y  Canada: https://www.amazon.ca/dp/B0BLYG1L5Y  US: https://www.amazon.com/dp/B0BLYG1L5Y  UK: https://www.amazon.co.uk/dp/B0BLYG1L5Y Germany: https://www.amazon.de/dp/B0BLYG1L5Y  France: https://www.amazon.fr/dp/B0BLYG1L5Y  Spain: https://www.amazon.es/dp/B0BLYG1L5Y  Italy: https://www.amazon.it/dp/B0BLYG1L5Y  Netherlands: https://www.amazon.nl/dp/B0BLYG1L5Y