Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Sep 17, 2019 • 27min
48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time
On this episode, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand's vision, and battling imposter syndrome.
Sep 16, 2019 • 41min
47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch
Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
Feb 21, 2019 • 33min
46: Ground Table / Are website forms dying? Are chatbots a better experience?
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.
Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates
Jan 29, 2019 • 1h 41min
45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.
Jan 29, 2019 • 41min
44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.
Jan 22, 2019 • 1h 16min
43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like:
- What it is like to sell to companies who are already using a free product.
- How our product team helped streamline his sales process.
- How our marketing team helped position our product more effectively to new users.
- How our customer support team helps users adopt the product and buy on their own.
...and more!
Nov 13, 2018 • 44min
42: Chris Savage / Wistia's Moment of Clarity
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.
Nov 2, 2018 • 50min
41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him.
His marketing agency was like everyone else’s: doing anything for anyone.
Fast forward to today, he’s happily married, has four kids, has fewer employees, tight relationships with partner firms and a thriving business that’s helped 100s of banks and credit unions transform the way they do their marketing and sales.
How did he do it?
Oct 11, 2018 • 49min
40: Jay Acunzo / Break(ing) the Wheel of "Best Practices"
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJay Acunzo, author of Break the Wheel, joins us to share his experiences in the tech industry, the moment(s) that sparked his passion against mindlessly following best practices, and how you can hone your intuition and do your best work.
Oct 5, 2018 • 42min
39: Scott Belsky / The Messy Middle
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreScott Belsky discusses the ideas from his new book, The Messy Middle, about finding your way through the hardest and most crucial part of any bold venture.
