Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Sep 12, 2018 • 48min
38: Mike Volpe / Marketing to the SMB, The State of Inbound, & Building Movements
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreFresh of his announcement of joining Lola.com as CEO, Mike Volpe shares his insights on building a movement, marketing to the SMB, and the current state of inbound marketing.
Sep 11, 2018 • 47min
37: Emma Brudner / How the HubSpot Blog Drives 5 Million Visits Every Month
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Ground Up, Emma Brudner, the Director of the HubSpot Blog, joins Pete Caputa to chat about all things blog related, including:
- The data behind the performance of the HubSpot Blog
- What HubSpot's organic strategy looks like
- The pillar/cluster model
- How the blog team is structured, and more...
Aug 28, 2018 • 54min
36: Ryan Carson / How Treehouse Helped 850,000 People Learn to Code
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreRyan Carson, founder and CEO at Treehouse, shares the story behind their mission and how they plan to continue changing the system.
Jul 27, 2018 • 43min
35: John & Pete / Forms vs. Website Chat
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLeads forms or website chat–which converts better?
John and Pete share the findings of a recent Databox report and debate the differences in approach, pros and cons, and more.
See the full report here: https://databox.com/forms-vs-chat
Jul 18, 2018 • 36min
34: Recruiting, Hiring, & Onboarding Talent
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJohn sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative.
Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring
Jun 26, 2018 • 55min
33: Joe Jerome & Kathy Heil / How to Partner with Other Firms to Extend Your Capabilities
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa shares the story of two agencies with a shared vision that leveraged each other's strengths in order to expand their capabilities and grow.
Jun 11, 2018 • 47min
32: Hiten Shah / The Story Behind Successfully Bringing FYI to Market
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreHiten Shah details the successful research, development, and launch of his newest tool, FYI.
Jun 1, 2018 • 41min
31: Nick Francis / Inside Help Scout's Mission to Optimize for the Customer Experience First
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreThey’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.
May 31, 2018 • 53min
30: John & Pete / Surpassing $1M in ARR
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa joins John to talk about the goals, processes, and discipline that helped Databox surpass its first million in ARR.
May 18, 2018 • 60min
29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.
