Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Nov 11, 2019 • 49min
58: Andy Cook / Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several years. On this episode, he shares details around:
- how he and his cofounder cut expenses to avoid going out of business
- how a failed round of funding made profitability a necessity
- how launching a freemium plan helped Tettra increase acquisition and adoption
- how the team sets, prioritizes, and aligns around goals in order to stay on track
Nov 4, 2019 • 46min
57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers
Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in:
- building a content marketing engine
- hiring and structuring a marketing team
- aligning your team around metrics/goals/plans
- the most important skills a marketer needs in 2020 (and beyond)
- and more...
Oct 28, 2019 • 49min
56: Ellie Mirman / From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook
Ellie Mirman, CMO at Crayon, shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.
Oct 21, 2019 • 42min
55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
Oct 14, 2019 • 45min
54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff
On this episode of Ground Up, Joe Martin shares:
- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.
- How to get the marketing right for your freemium product (leveraging organic growth and referrals)
- The role of historical data in building your marketing engine from scratch
- And more!
Oct 7, 2019 • 50min
53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a "boring" podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.
Sep 30, 2019 • 43min
52: Rebecca Corliss / Marketing in Survival Mode with Owl Labs (And HubSpot)
Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.
Sep 26, 2019 • 44min
51: Ben Jabbawy / Privy's Journey Back from (Almost) Out-of-Business
On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.
Sep 24, 2019 • 40min
50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation
On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.
Sep 23, 2019 • 53min
49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell
Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.
