

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jul 14, 2021 • 48min
E87: Talking Customer Experience Hijacking & Brand Protection w/ Kathleen Booth, Clean.io - At the Coalface Podcast - 15 July 2021
Kathleen Booth is the CMO of Clean.io - https://www.clean.io
Clean.io is an eCommerce customer experience and brand/margin protection platform
Clean.io helps protect brands from the negative customer experience, margin and customer data impacts of browser based coupon and deal finder extensions like Honey, Coupert, Amazon Assistant, Pricescout, Offers.com and others
Jason & Kathleen discuss why Clean.io was created and how these browser technologies work and why they are so destructive to brands and ultimately to customers themselves

Jul 7, 2021 • 1h 5min
E86: Talking eCommerce Startup Tech Journeys w/ Nick Raushenbush, Shogun - At the Coalface Podcast - 8 July 2021
Nick Raushenbush is the co-founder & COO of Shogun - https://getshogun.com
Shogun is an eCommerce tech startup founded in 2015 and specialising in technology that helps eCommerce brands sell more.
Their first product 'Page Builder' has been wildly successful and is used by over 20k merchants worldwide.
Their latest product 'Shogun Front End' is an end to end headless front end solution.
Shogun has received over $100m in investor funding to date with a valuation of almost $600m and heading towards unicorn valuation status.
Nick sat down with Jason to discuss the eCommerce startup/tech journey and what's next for Shogun!

Jun 30, 2021 • 1h 3min
E85: Talking eCommerce Personalisation w/ Jim Lofgren, Nosto - At the Coalface Podcast - 1 July 2021
Jim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform - https://www.nosto.com
Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era.
How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play?
They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness.
Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)

Jun 23, 2021 • 1h 18min
E84: Talking CLV, RFM, CAC and all things Customer w/ Juliana Jackson, Omniconvert - At the Coalface Podcast - 24 June 2021
Juliana Jackson is the Chief Growth Officer at Omniconvert - https://www.omniconvert.com/reveal
Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to and more importantly SERVE their customers better.
Juliana is a no-holds-barred straight talker so buckle up for some customer centric truth and f-bombs! :-)

Jun 16, 2021 • 1h 1min
E83: Talking the future of Privacy, Customer Data and CDP‘s w/ Nick Hinsley, Lexer - At the Coalface Podcast - 17 June 2021
Nick is the VP of retail at Lexer - https://lexer.io
Lexer is a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and customer retention as more sustainable ways to grow a business.

Jun 9, 2021 • 49min
E82: Talking eCommerce & Digital Transformation - Jason Guests on the Unbxd Podcast w/Karanvir Gupta - At the Coalface Podcast - 10 June 2021
In this fireside chat style episode, Jason is a guest on the Unbxd Vlog/Vodcast Series and the audio is posted here for your listening pleasure. The Unbxd team discusses the future of eCommerce with Jason to get his take.

Jun 7, 2021 • 60min
E81: Talking the future of eCommerce w/ Mike Angell, Carted - At the Coalface Podcast - 8 June 2021
Mike Angell is the co-founder of Carted - https://www.carted.com/
Mike has worked in digital and eCommerce for years. He and co-founder Holly Cardew are now planning to totally disrupt the eCommerce world with Carted, the world's first 'Universal Commerce API'.

Jun 1, 2021 • 48min
E80: Talking Customer Centricity, CX and CRO w/ Michael Laps, Yoghurt Digital - At the Coalface Podcast - 2 June 2021
Michael is the Co-Founder and Director of Yoghurt Digital based in Sydney - https://www.yoghurtdigital.com.au
Yoghurt specialises in Branding, User Experience Design/Research, Conversion Rate Optimisation and Digital Marketing. In this episode we discuss his world and how businesses can truly become more customer centric across all experiences and touch points.

May 26, 2021 • 50min
E79: Talking Opportunities & Obstacles for B2B eCommerce w/ Ofer Yourvexel, Pepperi - At the Coalface Podcast - 27 May 2021
Ofer is the founder and CEO of Pepperi - https://www.pepperi.com
Pepperi is a dedicated B2B commerce platform. Listen in as he and Jason discuss the all ins and outs of B2B commerce obstacles & opportunities!

May 12, 2021 • 52min
E78: Talking B2B Marketing Automation w/ Bhaskar Sarma - At the Coalface Podcast - 12 May 2021
Bhaskar is an email Marketing Automation expert and in this pod, we jam and discuss how B2B customer expectations have changed and how Marketing Automation can help!


