THE ECOMMERCE EDGE Podcast with Jason Greenwood

Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.

In this episode we discuss what a CDP (Customer Data Platform) is, why you need one and how to pick the right one for your business!

Jason is the first guest on Episode 1 of the new Grinteq Podcast (check them out on YouTube) with amazing hosts Nick Kaeshko & 🍷 Valentin Kuznetcov!- 00:00 Let's start 08:49 E-commerce has taken off. How does this growth affect small, medium, large, enterprise-level businesses online? 19:07 Could the whole sudden surge in demand be something similar to a bubble? 23:31 The biometric e-commerce. What can we expect out of it in the next few years? 37:33 How does AR build a bridge between online and physical? 42:38 Is AI still overhyped and is it integrated into businesses completely? 52:25 Building an app using voice technology. Is it the nearest future? 1:01:30 Will mobile shopping take over e-commerce? 1:05:41 How would social media evolve in e-commerce over the next few years? 1:12:01 How do the US presidential election results affect the e-commerce industry around the globe as well as the US, which is one of the biggest markets?

This episode was prompted by a controversial post Jason made on LinkedIn where he asserted that most merchants simply do not need a Headless Commerce solution and that it's just a popular buzzword for 2020. Nihad holds much the same view, commented on the post and agreed to be on the pod to discuss this topic further with Jason and here we are. Nihad is a Managing Partner at Woolman, the biggest Shopify Plus agency in Europe. Thanks for your insights Nihad!

Product Information Management (PIM) platforms are getting more and more attention as a critical part of a modern commerce stack. Brands are starting to realise the incredible volume and complexity of enriched product data required to feed optimized catalogs to the myriad sales and marketing channels available today. That’s where a Product Information Management (PIM) platform comes into play. In this episode we discuss 3 things you should be looking for in your next PIM platform!

Google dominated web search by building a better search engine. But they’ve stopped innovating in the last few years as their monopoly status has eliminated the need to stay ahead of anyone else in the space. Here’s what I think they should do... :-)

Ever wondered who you should be connecting with on LinkedIn? In this episode Jason shares his top tips to help you identify your ideal LinkedIn connections!

Be careful what you wish for. How you get your way matters much more than whether you get your way or not. In this episode Jason shares two real life stories that show just how important relationships are in work and life.