THE ECOMMERCE EDGE Podcast with Jason Greenwood

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Omri is the Founder & CEO of Dialogue - https://nowdialogue.com Much of current eCommerce CX personalisation technology is expensive, complex and hard to implement Dialogue aims to change this with its AI powered, low/no code SaaS tech approach Dialogue is laser focused on being the premier Experience Optimisation platform for eCommerce for small & medium size merchants Dialogue brings dynamic content and product recommendations to the eCommerce customer journey In this episode, Jason & Omri discuss how and why many small & medium size eCommerce merchants have been frozen out of key personalisation opportunities and how Dialogue solves for this

Michael is the Founder of CommerceIsDigital - https://commerceisdigital.com CommerceIsDigital is both an B2B focused eCommerce Consultancy and eCommerce training program provider Michael has generously provided a 40% discount off his training programs exclusively for THE ECOMMERCE EDGE Podcast listeners - just use the code EEPODCAST at checkout to receive the discount!*enter the code where it says 'Add coupon code' at checkout to qualify* Michael has a unique perspective on the B2B commerce space to share, having come from an eCommerce vendor and product development background In this episode, Jason & Michael discuss the common ways B2B businesses can execute on their digital commerce strategy and how/when each one makes sense and why

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Henry Innis, Co-founder and CEO of Mutinex, dives deep into the world of marketing analytics. He advocates for marketing mix modeling over traditional attribution methods, emphasizing its effectiveness in boosting ROI by up to 20%. The conversation highlights the importance of integrating diverse data sources for smarter decision-making while democratizing access to powerful analytics tools for small businesses. Innis also discusses the exciting advancements in SaaS platforms that empower marketers to optimize strategies and navigate the complexities of digital advertising.

Jay is the Founder & CEO of B2B Squared - https://b2b-squared.com Jay is a specialist B2B eCommerce Consultant that has helped many medium and large B2B enteprises through their digital transformation and eCommerce enablement process Jay is also the head of B2B eCommerce Management at Danone - a global food & beverage manufacturer based in Paris France In this episode, Jason & Jay discuss how B2B brands can accelerate their digital transformation journey through smart processes that cover all the major bases on the way to creating transactional eCommerce capabilities

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Daniel is the Co-Founder & CEO of Kimonix - https://www.kimonix.com Kimonix is an AI powered SaaS platform that synchronizes sales data, inventory analytics, and insights on merchants' eCommerce customer preferences to create smart collections that boost sales, optimize inventory, and maximize margins Kimonix helps eCommerce merchants to automate their personalised merchandising efforts to help increase conversions and delight customers with a more seamless customer experience via tailored product category merchandising and display In this episode, Jason & Daniel discuss eCommerce 'smart personalisation' and where the industry is headed with the advent of 'AI Everywhere'