THE ECOMMERCE EDGE Podcast with Jason Greenwood

Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nik is the CCO & Partner of Scratcher - https://scratcher.io Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing Scratcher offers more than 20 interactive game formats such as: Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number   Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce

Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jess is the Co-Founder & CEO of Wonderment - https://www.wonderment.com Wonderment is a SaaS based, comprehensive end to end order workflow, tracking and customer communications platform for eCommerce Wonderment is: "The new way to build customer loyalty. De-stress your team and delight your customers with transparent order tracking, instant issue detection, and insight into every order" Wonderment helps brands proactively and automatically manage one of the most frequest requests to customer service: WISMO (Where Is My Order) In this episode, Jason & Jess discuss the importance of operationalising customer communications at every point in the eCommerce customer journey lifecycle to build trust, loyalty, stickiness & advocacy

Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals Kris is a long time B2B commerce expert, having worked in this space for over 20 years In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oliver is the Co-Founder of Returnista - https://www.returnista.nl Returnista is a SaaS based Returns Management Platform for eCommerce Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative

Brian is the Managing Partner of Enceiba - An Amazon Strategy and Growth Agency for Manufacturers and Brands. He is also the Co-Founder of Master B2B - a private community for B2B eCommerce practitioners To say Brian is a B2B commerce specialist is an understatement Brian helps B2B merchants maximise their eCommerce opportunities across marketplaces and owned channels through strategic and tactical consulting, guidance, support and implementation In this episode, Jason & Brian discuss how and why B2B brands should be leveraging Amazon and other digital channels to help fuel their eCommerce growth