

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jul 24, 2023 • 19min
E246: 🎓Mentoring Moments #43 | CLEARING INVENTORY WITHOUT KILLING YOUR BRAND, THE ECONOMICS OF BUNDLING, REVENUE VS UNIT SALES GROWTH, SCALING CONTENT FAST | 24 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 21, 2023 • 50min
E245: FROM COMMUNITY TO RETAILER TO SOCIAL COMMERCE PLATFORM IN 7 YEARS - Brayden Ware, Holler Commerce - THE ECOMMERCE EDGE Podcast - 21 July 2023
Brayden is the Growth Specialist at Holler Commerce - https://www.hollercommerce.com
Holler Commerce is a social commerce platform that converts audience into community and impressions into revenue
Holler Commerce started life as the home-grown tech behind the wildly successful otdoors community and commerce platform GoWild
Holler Commerce is the productisation and commercialisation of the GoWild tech underpinnings
Holler Commerce is designed to help retailers start with community and build commerce experiences on top of it
In this episode, Jason & Brayden discuss how Holler came to be and why brands should focus on building out and serving a community of the like minded before ever trying to sell to them

Jul 19, 2023 • 42min
E244: 📦B2B Commerce Corner #12 | CAPITALISING ON DTC EXPERIENCE TO BUILD B2B ECOMMERCE CAPABILITY - Matt Donin, Thermacell - THE ECOMMERCE EDGE Podcast - 19 July 2023
Matt is the eCommerce Manager at Thermacell - https://www.thermacell.com
Thermacell is a designer, manufacturer, wholesaler, distributor & DTC retailer of natural insect repellent products
Matt has a deep background in DTC & retail eCommerce having come from Amazon
Matt has helped Thermacell turn his experience into a strategic B2B eCommerce strength
In this episode, Jason & Matt discuss how B2B brands can leap ahead by pulling from the rich eCommerce talent pool to be found in the DTC & B2C eCommerce world

Jul 17, 2023 • 16min
E243: 🎓Mentoring Moments #42 | CATALYSTS FOR BUILDING CONFIDENCE, IDENTIFYING EXCEPTIONALITY AND FINDING ’IKIGAI’ | 17 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 14, 2023 • 46min
E242: NEXT LEVEL ECOMMERCE EXPERIENCE PERSONALISATION AT SCALE - Kasper Jensen, Hello Retail - THE ECOMMERCE EDGE Podcast - 14 July 2023
Kasper is the Co-Founder of CEO of Hello Retail - https://helloretail.com
Hello Retail helps eCommerce brands create an ened to end personalised customer Journey
Hello Retail provides: Search & Merchandising, Product Recommendations, Audience Builder, Triggered Email and Personalised Brand Page functionality
In this episode, Jason & Kasper discuss how and why brands MUST make their customer experiences more personal and tailored if they want to win at the game of retail

Jul 12, 2023 • 51min
E241: 📦B2B Commerce Corner #11 | ACCELERATING YOUR PATH TO B2B ECOMMERCE EXCELLENCE - THE RISE OF DIGITAL NATIVES IN B2B - Jess Herzog, Chief - THE ECOMMERCE EDGE Podcast - 12 July 2023
Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com
Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries
You can think of Chief as an OEM partner to the industry they serve
Chief is a pure B2B business
Jess is a digital native and has been working with Chief for over 4 years
Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far
In this episode, Jason & Jess discuss how B2B brands can get a leg up on their competitors by hiring eCommerce savvy digital natives to help accelerate their journey to digital commerce success

Jul 10, 2023 • 1h 11min
E240: 🎓Mentoring Moments #41 | CHANGING THE TRAJECTORY OF YOUR CAREER TOWARDS DIGITAL & MORE! | 10 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jul 7, 2023 • 51min
E239: WHAT DOES A FUTUREPROOF HEADLESS COMMERCE PLATFORM LOOK LIKE? - Martin Jensen, Centra - THE ECOMMERCE EDGE Podcast - 07 July 2023
Martin is the Co-Founder of Centra - https://centra.com
Centra is an mid-enterprise headless commerce platform
Centra also offers more than commerce, including Order Management and a Lightweight PIM system
Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands
Centra is focused primarily on the fashion & lifestyle verticals
In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how it can solve for real business challenges - at scale

Jul 5, 2023 • 1h 17min
E238: 📦B2B Commerce Corner #10 | SCRATCHING AN ITCH - BUILDING A B2B ECOMMERCE PLATFORM WITH ERP IN MIND - Arno Ham, Sana Commerce - THE ECOMMERCE EDGE Podcast - 05 July 2023
Arno is Co-Founder & CTO of Sana Commerce - https://www.sana-commerce.com
He is also the host of the B2B E‑Commerce Integrated Podcast
Arno has been working in the B2B eCommerce space for almost 13 years
Arno knows the good, the nad and the ugly when it comes to successful B2B eCommerce projects
Arno also deeply understands the opportunity that B2B eCommerce presents for legacy B2B brands that do not offer eCommerce to their customers today
In this episode, Jason & Arno discuss his background in B2B commerce, how Sana came to be and how B2B merchants can help ensure B2B eCommerce project success and high channel adoption rates by their customers
You can check our sponsor for this episode here: Mikata

Jul 4, 2023 • 49min
E237: 🎓Mentoring Moments #40 | SPECIAL EDITION: AMA (ASK ME ANYTHING) WITH JASON - YOUR ONLINE Q’S ANSWERED | 03 July 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page


