

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Nov 15, 2023 • 1h 7min
E295: 📦B2B COMMERCE CORNER #29 | CREATING A SEAMLESS DEALER SALES CHANNEL FOR B2B MANUFACTURERS IN THEIR OWNED ECOMMERCE EXPERIENCES | IVO OPPONG-ADDAI - NEXT COMMERCE | THE ECOMMERCE EDGE Podcast
Ivo is the Founder & MD of Next Commerce - https://next-commerce.io
Next helps manufacturer brands to have more success withDealer Online Sales through an own brand marketplace of their dealer partners
Next empowers businesses to drive online sales jointly with their dealers by using their innovative Buy Now solution
This innovative online selling approach ties together your brand, dealers and buyers in a win-win-win
Next delivers personalized brand buying experiences across all online channels
In this episode, Jason & Ivo discuss the challenges that many manufacturers have driving business for their dealers and how a partnered, branded eCommerce selling approach driven by the manufacturer can benefit both parties immensely while creating a simple engagement model for the B2B buyer

Nov 13, 2023 • 38min
E294: 🎓MENTORING MOMENTS SE | BEHIND THE SCENES - MY PODCAST PRODUCTION & DISTRIBUTION PROCESS BROKEN DOWN STEP BY STEP | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is typically composed of clips taken from Jason's Mentorship Sessions
We also occasionally feature guest mentors that are subject matter experts on specific topics
However, this episode is a Special Edition where Jason digs deep into his process for producing, editing and distributing THE ECOMMERCE EDGE Podcast across multiple video & audio channels
This is one of the most requested episodes over the last year or so and here it is!

Nov 10, 2023 • 50min
E293:🎙️BECOMING ECOMMERCE CHANNEL AGNOSTIC WITH EASE | JORRIT STEINZ - CHANNEL ENGINE | THE ECOMMERCE EDGE Podcast
Jorrit is the Founder & CEO of ChannelEngine - https://www.channelengine.com
ChannelEngine is an omni-channel integration platform that connects brands and retailers to marketplaces and online sales channels worldwide
ChannelEngine allows eCommerce merchants to maximize their sales, simplify operations, and boost revenue
ChannelEngine does all the heavy lifting to get your products listed easily on digital channels like marketplaces while ensuring that orders are brought down into your existing systems and fulfillment workflows
In this episode, Jason & Jorrit discuss how & why brands MUST adopt digital sales channels other than just their own eCommerce site, meeting their customers wherever they shop online to ensure their long term success

Nov 8, 2023 • 47min
E292: 📦B2B COMMERCE CORNER #28 | HOW B2B BRANDS CAN DRIVE ECOMMERCE SUCCESS IN EUROPE THROUGH MARKETPLACES | STEF VAN BOEKEL - O1 | THE ECOMMERCE EDGE Podcast
Stef is the Founder of o1 - https://www.o1.eu
o1 delivers a 'Done for you', B2B focused Marketplace service for brands on European Marketplaces
o1 helps B2B brands integrate, comply, and scale seamlessly across 100+ marketplaces in all 27 EU countries
o1 operates on 100+ marketplaces across all EU nations, centralizing a brand's reach and GTM efforts
In this episode, Jason & Stef discuss the challenges & opportunities for B2B brands to launch and scale across popular EU eCommerce marketplaces and what it really takes to be successful across these channels

Nov 6, 2023 • 45min
E291: 🎓MENTORING MOMENTS #57 | SHOPIFY APPS & SITE PERFORMANCE, WHEN YOU SHOULD ENGAGE AN ECOMMERCE AGENCY, RESOLVING TECHNICAL DEBT, CX AS MARKETING | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Nov 3, 2023 • 58min
E290:🎙️BRINGING ADVANCED DIGITAL VISUAL MERCHANDISING TECHNOLOGY & ANALYTICS TO PHYSICAL RETAIL | SIMON MOLNAR - FLAGSHIP | THE ECOMMERCE EDGE Podcast
Simon is the Founder of Flagship - https://flagship.ai
Flagship is an end to end digital visual merchandising platform for physical retail stores
Think of Flagship like a visual workspace or canvas that recommends and tracks changes to your store layouts and product placements and then tracks the success of those changes over time in terms of sales and conversion rates
Flagship digitalises and automates what traditionally has been a very manual process since the birth of retail
In this episode, Jason & Simon discuss how retail is stuck in its ways and how much really hasn't changed since the early days of the mercantile shop
This fact gives progressive retailers the ability to harness digital technologies to get ahead of their competitors in a huge way!

Nov 2, 2023 • 54min
E289: 📦B2B COMMERCE CORNER #27 | DELIVERING B2B ECOMMERCE EXCELLENCE IN THE BUILDING SUPPLIES INDUSTRY | TIM LAVINDER - BEACON BUILDING PRODUCTS | THE ECOMMERCE EDGE Podcast
Tim is the eCommerce Director at Beacon Building Products - https://www.becn.com
Beacon has been on a multi-year journey to delivering ever increasing digital capability to the business and its valued customers
B2B eCommerce is Tim's baby and he's doing double time to make sure that everything their customers could want is delivered - digitally
This includes click & collect (Will Call in B2B speak), delivery to the jobsite, accurate and complete product data, experience personalisation and much more
In this episode, Jason & Tim talk about the opportunities and challenges around deliveing awesome B2B eCommerce experiences at scale for one of America's largest (and publicly traded) building supply businesses

Oct 30, 2023 • 48min
E288: 🎓MENTORING MOMENTS #56 | OPTIMIZING YOUR ECOMMERCE BUSINESS FOR B2B & DTC HOLIDAY SALES, SUCCESSFULLY DIFFERENTIATING & SCALING A DIGITAL CONSULTANCY | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship with Jason on this page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions

Oct 27, 2023 • 44min
E287:🎙️THE IMPORTANCE OF RAPID RESPONSE MARKET RESEARCH AND INSIGHTS FOR ECOMMERCE | JUSTIN CHEN - PICKFU | THE ECOMMERCE EDGE Podcast
Justin is the Co-Founder of PickFu - https://www.pickfu.com
PickFu is a SaaS based, enterprise class, DIY polling platform that connects brands to an on-demand panel of consumers
PickFu allows brans to get reliable feedback for any project, at every step - FAST
PickFu accelerates digital & data informed decision making for any brand, at any scale
In this episode, Jason & Justin discuss the critital importance of engaging a rapid feedback loop for key design decisions and other initiatives within a business, especially where customer experience is involved or impacted

Oct 25, 2023 • 50min
E286: 📦B2B COMMERCE CORNER #26 | SUCCESSFUL B2B & DTC ECOMMERCE STRATEGIES FOR FMCG MANUFACTURERS | EMEKA NWOSU - AMYRIS | THE ECOMMERCE EDGE Podcast
Thanks to our incredible episode sponsors:
Wholesale Gorilla - https://wholesalegorilla.com
Wholesale Gorilla is THE Shopify app for B2B brands and wholesalers: https://apps.shopify.com/wholesale-gorilla
Use Coupon Code EDGE to get 50% off your first paid month with Wholesale Gorilla!
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Emeka is the eCommerce Data Analyst at Amyris - https://amyris.com
Amyris is the world’s leading manufacturer of sustainable ingredients made with synthetic biology
Amyris' technology allows millions of people, young and old, to enjoy environmentally-friendly products that are made with their sustainable ingredients
Amyris uses sugarcane fermentation to convert basic plant sugars into rare bioidentical molecules, essential ingredients and clean, effective everyday products
Amyris is a manufacturer, contract manufacturer, white label supplier and supplier of products and ingredients for many industries
In this episode, Jason & Emeka talk about what it takes to deliver and execute on effective B2B & DTC eCommerce strategies


