THE ECOMMERCE EDGE Podcast with Jason Greenwood

Stephen (https://www.linkedin.com/in/sjcallender) is the Founder & CEO of Foster Commerce - https://www.fostercommerce.com Foster Commerce is an eCommerce Design & Development specializing in the Craft CMS and Craft Commerce Platforms Foster also specializes in B2B eCommerce functional development In this episode, Jason & Stephen discuss the pros and cons of building vs buying/renting your eCommerce technology platform (essentially SaaS vs On-Prem/Self-Hosted or Open Source platforms)

Alex is the Founder & CEO of Couch - https://couch.co Couch is an all in-one, AI driven educational portal for people that want to successfully buy a couch and other furniture online Alex was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! -------------------------------------------Welcome to 'Mentoring Moments', a sub-series of the PodcastMentoring Moments is composed of clips taken from Jason's Mentorship SessionsThese sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!The episode title outlines some of the topics covered in the episode for referenceWe also regularly feature 'Guest Mentors' to talk about their own areas of expertiseIf you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Lauren (https://www.linkedin.com/in/laurenrmccullough) is the Co-Founder & CEO of Tromml - https://www.tromml.com Tromml is an advanced analytics and reporting platform designed for auto parts sellers Tromml offers growing eCommerce businesses a unified view of financial and operational data, equipped with insights and alerts designed to enhance profitability Tromml connects to all sales and operational channels including eCommerce website, marketplaces, wholesale channels and more In this episode, Jason & Lauren discuss how unique and nuanced the auto parts space truly is and why sellers in this space need deep, niche specific tools to gain and maintain market success

Andrea (https://www.linkedin.com/in/andrea-bosio) is the Co-Founder of Rewix - https://www.rewixecommerce.com Rewix is a fully featured B2B eCommerce platform Rewix has a goal of creating a B2B platform that is as easy to use as Shopify, while coming in at a super accessible price point Rewix bills itself as a B2B Ecommerce eXperience Platform (EXP). Rewix is a fast, flexible and reliable SaaS based platform designed to facilitate the sale of products and services to other business entities across a variety of purchasing journeys Rewix includes eCommerce, CRM, marketing automation and analytics, powered by AI In this episode, Jason & Andrea discuss the growth opportunities in the B2B eCommerce space and how Rewix is looking to enable more B2B brands to sell online, affordably, at scale

Joe (https://www.linkedin.com/in/joefox88) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io Lifesight is a full stack marketing analytics platform Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better

Kevin (https://www.linkedin.com/in/kevin-zaw) is a commerce and CPQ Solution Engineer at Oracle Kevin has specialized in the Enterprise B2B CPQ (Configure, Price, Quote) space for over 4 years Kevin is a CPQ expert and helps merchants design and implement CPQ solutions for both sales teams and B2B eCommerce experiences In this episode, Jason & Kevin discuss the value of CPQ technology to B2B brands and their customers and how CPQ can remove substantial friction from the B2B buying experience

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠

James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.com Answerbase is a Helpful Content Platform, Lifting SEO & CRO Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products Answerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs In this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI

In this Special Edition episode, Jason reviews the new Forrester '2024 State of B2B eCommerce Report' and gives his thoughts You can download the full report here: https://zoovu.com/resources/2024-b2b-ecommerce-report