THE ECOMMERCE EDGE Podcast with Jason Greenwood

Mike Massey, founder and CEO of Locally and former third-generation sporting goods retailer, built a click & collect marketplace that links online shoppers to nearby store inventory. The conversation covers why physical stores still drive sales, how surfacing local inventory boosts walk‑ins, flexible pickup and delivery flows, multi-seller checkout plans, category expansion, and using AI to personalize local retail discovery.

Joe (https://www.linkedin.com/in/wildejp)is the Founder & MD of Mac Digital - https://www.macdigital.ie Mac Digital help clients set strategies in motion that unify business and technology to generate business growth Mac Digital are digital strategists and experts in digital marketing for DTC & B2B brands In this episode, Jason & Joe discuss how B2B brands are increasingly being left behind by the digital revolution and how they can address it with a clearly defined pathway to digital transformation

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Kim (https://www.linkedin.com/in/kimlowert) is the Founder & CEO of Appstract - https://appstract.co Appstract is a Shared Shopping Plugin that seamlessly integrates into Shopify & other eCommerce platforms Appstract boosts user engagement and significantly increases basket sizes Appstract allows multiple shoppers to shop together with a shared, unified cart and a social feed type experience, all embedded directly in the eCommerce interface In this episode, Jason & Kim talk all about social, team and group shopping and why this is becoming such a popular way to shop and buy for family and friends

Jay (https://www.linkedin.com/in/jayhschneider) is the founder of Flywheel B2B - https://b2b-squared.com/services/flywheelb2b Flywheel B2B is a new marketing automation for B2B merchants Jay has taken all his B2B commerce knowledge and experience and poured it into this tailor made marketing automation platform Jay uniquely understands the challenges B2B merchants face and has wrapped this new SaaS platform in a services layer that virtually guarantee success for the merchants he engages with In this episode, Jason & Jay discuss why marketing automation for B2B is so very different than for B2C/DTC and how his approach elevates these nuances to help drive success This is Jay's 2nd appearance on the Pod - he was previously on E211 in May 2023: 🟢 Spotify: https://lnkd.in/gVzyzkqM

Kaleb (https://www.linkedin.com/in/kalebufton) is the Co-Founder of eCommerce Wizards - https://ecommercewizards.club eCommerce Wizards is an eCommerce CRO and Growth Agency Kaleb was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Robin (https://www.linkedin.com/in/robinallenson) is the Co-Founder & CEO of Similar.ai - https://similar.ai Similar.ai is an intelligent SEO platform that automatically discovers customer intent, cleans and restructures your pages, and creates new pages and content to match search demand at any scale Similar.ai helps brands scale organic acquisition with SEO that perfectly meets demand Similar.ai automates the process of creating longtail search engine query demand landing pages, at scale for eCommerce brands Similar.ai also auto-assigns the right products to these pages based on matched product attributes In this episode, Jason & Robin talk about the SEO industry and how its ripe for disruption via AI & automation

Andres (https://www.linkedin.com/in/andresdbedolla) is the Co-Founder & CEO of Yumari - https://yumari.io Yumari is an end to end, Digital B2B Trade Platform for LATAM Yumari helps global brands Design, Source/Manufacture and Transport goods within and out of LATAM Yumari has a deep specialization in sourcing from Mexico, Peru and Colombia in particular In this episode, Jason & Andres discuss the benefits of cross-border trade and why he is on a mission to build the 'Alibaba of LATAM'

Paul (https://www.linkedin.com/in/pauljarrett) is the Owner & CEO of Bulu - https://www.bulugroup.com Bulu is a full-service, technology enabled fulfillment company Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

Jeff (https://www.linkedin.com/in/jeffgreenfield) is the CEO of Provalytics - https://provalytics.com Provalytics® is a multi touch attribution & planning platform for a cookieless world The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world over the last few years and how brands can counter this with smart, AI driven tech to ensure they are spending their marketing dollars as efficiently as possible