THE ECOMMERCE EDGE Podcast with Jason Greenwood E355:đď¸CREATING THE ULTIMATE RETAIL CLICK & COLLECT ECOMMERCE MARKETPLACE | MIKE MASSEY - LOCALLY | THE ECOMMERCE EDGE Podcast
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Apr 5, 2024 
Mike Massey, founder and CEO of Locally and former third-generation sporting goods retailer, built a click & collect marketplace that links online shoppers to nearby store inventory. The conversation covers why physical stores still drive sales, how surfacing local inventory boosts walkâins, flexible pickup and delivery flows, multi-seller checkout plans, category expansion, and using AI to personalize local retail discovery.
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Physical Retail Still Dominates Shopping
- Physical retail still represents ~70â80% of total sales and remains vital despite e-commerce growth.
- Mike Massey built Locally to connect online shoppers to nearby stores so research converts into immediate inâstore purchases.
Nearby Availability Dramatically Increases Store Visits
- Showing local inventory online converts research intent into near-term store visits with much higher conversion rates.
- Google data Locally cites: when shoppers see nearby availability there's a 50â70% chance they'll visit a store within 24 hours.
Surface Exact Store Availability Not Just Addresses
- Do surface exact product availability for stores rather than only addresses or slow-updated stock counts.
- Locally treats shopping like OpenTable: tell shoppers this store has the item and it's ready to pick up today.