

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Apr 6, 2026 • 46min
E660:🎓THE ART & SCIENCE OF VISUAL STORYTELLING | MENTORING MOMENTS #180 W/GUEST MENTOR CARRINGTON CROTHERS | THE ECOMMERCE EDGE Podcast
🎓 Carrington is the Founder of Prospect Street Studio - https://www.prospectstreetstudio.com🎓 Prospect Street gives eCommerce brands product photography, rooted in strategy, built for sales🎓 Carrington was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Apr 3, 2026 • 48min
E659:🎙️FULL-STACK CREATIVE INTELLIGENCE | CHRIS MARRANO - ADIQ | THE ECOMMERCE EDGE Podcast
💡 Chris is the Founder of AdIQ - https://www.adiq.ai💡 AdIQ helps brands Generate Winning Static Ads In Seconds With AI💡 AdIQ leverages proven creative frameworks to scale DTC performance instantly💡 AdIQ turns simple text prompts into high-converting static assets using the AdIQ creative intelligence engine.💡 AdIQ is an AI-powered platform designed to help brands scale their creative output to optimize campaign performance using their Optimize, Improve & Accelerate modules💡 In this episode Jason & Chris discuss how creative intelligence & insights are often the missing pieces for ultimate digital ad performanceEnjoy!

Apr 1, 2026 • 47min
E658:📦AGENTIC EDI FOR EVERYONE! | CHRIS BRUNELLI - SURPASS SOLUTIONS | B2B COMMERCE CORNER #148 | THE ECOMMERCE EDGE Podcast
📦 Chris is the Co-Founder of Surpass Solutions - https://surpass.biz📦 Surpass provides fully managed Agentic EDI, Integrated & Automated📦 Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches 📦 Surpass makes EDI EASY for manufacturers and distributors that are looking for an end-to-end white glove solution📦 In this episode, Jason & Chris discuss how and why EDI is still a mainstay of B2B transactions and how/why it is being modernized and disrupted by Agentic AIEnjoy!

Mar 30, 2026 • 1h
E657:🎓HOW TO PUT EMPATHY AT THE HEART OF THE DIGITAL CUSTOMER EXPERIENCE | MENTORING MOMENTS #179 W/GUEST MENTOR SHAMIR DUVERSEAU | THE ECOMMERCE EDGE Podcast
🎓 Shamir is the Co-Founder, Managing Director & Chief Strategist at Smart Panda Labs - https://smartpandalabs.com🎓 Smart Panda Labs helps legacy B2C enterprises create post-click experiences that turn browsers into buyers and customers into fans🎓 Shamir was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Mar 27, 2026 • 48min
E656:🎙️AI FIRST MARKETING - REALITY OR PIPE DREAM? | TOP CAPONE - L3NS AI | THE ECOMMERCE EDGE Podcast
💡 Tom is the CEO of L3NS AI - https://www.l3ns.ai💡 L3NS AI is an AI Marketing Co-Pilot that helps SaaS vendors get more customers on Auto-Pilot💡 L3NS AI also helps eCommerce and info product merchants sell more, faster, using the best playbooks from some of the best marketers in the world💡 L3NS AI helps marketers save +100h/week on Ads, Influencers, Content & more!💡 L3NS AI is the ultimate AI Product Marketing engine💡 In this episode Jason & Tom discuss how AI has democratized access to the best digital marketing strategies and as a result, why brands must differentiate like never beforeEnjoy!

Mar 25, 2026 • 51min
E655:📦SOCIAL MARKETPLACE FOR THE TRADES | DAVID BAUDERS - TRADE HOUNDS | B2B COMMERCE CORNER #147 | THE ECOMMERCE EDGE Podcast
📦 David is the CEO of Trade Hounds - https://www.tradehounds.com📦 Trade Hounds is America's largest community for the skilled trades📦 Trade Hounds is a marketplace with over 450,000 tradespeople listed on the free Trade Hounds app📦 Trade Hounds showcases their craft, compares their pay, and finds products at nearby supply houses📦 Trade Hounds combines an industry specific social app with a marketplace for customer's to find a local tradesperson📦 In this episode, Jason & David discuss how Trade Hounds managed to create a nexus for the trades where community comes first, then businessEnjoy!

Mar 23, 2026 • 47min
E654:🎓HOW TO EXECUTE ON THE RETAIL MEDIA GROWTH OPPORTUNITY | MENTORING MOMENTS #178 W/GUEST MENTOR ANDRENE DOS ANJOS | THE ECOMMERCE EDGE Podcast
🎓 Andrene is the Retail Media Manager, North America for FGF Brands - https://www.fgfbrands.com🎓 FGF is a global house of FMCG brands that service the Retail, Grocery & Foodservice industries🎓 Andrene was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Mar 20, 2026 • 44min
E653:🎙️FROM TXT TO CASH FOR ECOMMERCE BRANDS | KYLE BIGLEY - TXTCART | THE ECOMMERCE EDGE Podcast
💡 Kyle is the Co-Founder & CEO of TxtCart - https://txtcart.ai💡 TxtCart is an AI native SMS Marketing platform💡 TxtCart turns Text conversations into profitable customer experiences.💡 TxtCart sends human-like texts with 45% reply rates & 30% conversion rates💡 The TxtCart AI sales agent makes you money while you sleep💡 TxtCart uses AI trained on your brand, voice and knowledge base💡 In this episode Jason & Kyle reveal the crazy huge Text/SMS based revenue opportunity MOST brands are still ignoring, why and how to fix itEnjoy!

Mar 18, 2026 • 46min
E652:📦FROM CATALOG TO CLARITY FOR B2B'S | DEREK GREGG & SAM BOBB - KAAVIO | B2B COMMERCE CORNER #146 | THE ECOMMERCE EDGE Podcast
📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors📦 Kaavio turns product complexity into commercial clarity📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functionsEnjoy!

Mar 16, 2026 • 50min
E651:🎓BEYOND THE AI HYPE TRAIN | MENTORING MOMENTS #177 W/GUEST MENTOR SID BHARATH | THE ECOMMERCE EDGE Podcast
🎓 Sid is the Founder of Refound - https://refoundai.com🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!


