THE ECOMMERCE EDGE Podcast with Jason Greenwood

📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors📦 Kaavio turns product complexity into commercial clarity📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functionsEnjoy!

🎓 Sid is the Founder of Refound - https://refoundai.com🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Tiago is the Co-Founder & CEO of Fullvenue & Clustie - https://lp.clustie.ai💡 Clustie finds customers most likely to convert and syncs those audiences to Meta Ads — lower CPA and higher ROAS, built for all expertise levels💡 Clustie leverages Fullvenue audience intelligence across all your Shopify data💡 Fullvenue is AI Marketing for Growth & Retention which helps attract top-tier customers on a smaller budget, increase retention and push every order's value higher💡 In this episode Jason & Tiago discuss why 'Audience Intelligence' needs to be a specialist capability & practice in any eCommerce businessEnjoy!

📦 Benj is the Founder & CEO of Proton AI - https://www.proton.ai📦 Proton is a purpose built CRM for modern distribution businesses📦 Proton helps distributors grow 2.6x faster with the AI-powered CRM built for them📦 Proton converts sales reps from reactive order-takers into proactive, growth-driving sellers📦 Proton is the first CRM built for distributors that uses data to tell reps who to call, what to sell, and when to follow up📦 In this episode, Jason & Benj discuss why Proton was bult and what challenges it uniquely solves for the distribution industryEnjoy!

🎓 Johnny is a long time digital expert and has grown brands and teams within large scale B2B, B2C, DTC & Marketplace operations🎓 He has also written a book called: Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be - available on Amazon 🎓 Johnny was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

💡 Matthew is the CEO of Ultra Commerce - https://ultracommerce.co💡 Ultra Commerce sprang out of a hosting company that was used to building commerce infrastructure at scale💡 Ultra Commerce is a modular, Omni-Commerce platform for B2C, DTC & B2B merchants💡 Via in-house developed & acquired technology, Ultra Commerce now offers the commerce storefront, PIM, Search, OMS, Channel Management, Marketplace and B2B features all under one technical roof💡 In this episode Jason & Matthew discuss how and why Ultra set out to do things differently in the world of eCommerce platformsEnjoy!

📦 Beth is the CEO of TradeCentric - https://tradecentric.com📦 TradeCentric is a B2B PunchOut Catalog integration & enablement platform📦 TradeCentric provides eProcurement integrations that are intelligent, intentional, and built to power results in the new era of B2B growth📦 TradeCentric’s PunchOut solution enables buyers to shop directly from a supplier’s eCommerce store within their internal purchasing system📦 In this episode, Jason & Beth discuss how and why PunchOut and eProcurement are here to stay - even as AI & Agentic Commerce become commonEnjoy!

📦 Hemang is the Sr. Manager - Product Management (AI) at LG Electronics North America - https://www.lg.com/us📦 LG is one of the most well known technical product manufacturers in the world📦 LG is also grappling with AI, as all manufacturers and distributors are📦 In this episode, Jason & Hemang discuss how manufacturers can combine a product management mindset with AI to help improve their digital commerce experience for everyoneEnjoy!

🎓 In the special edition of Mentoring Moments, Jason guests on the Vserve Podcast - https://vservesolution.com🎓 Episode originally published on December 15th, 2025 on the Vserve YouTube channel - https://www.youtube.com/watch?v=_Km5ZgKidAM🎓 What we cover:✅ Why OMS, WMS & ERP breaks happen in mid-market brands✅ The top signs your operations can’t scale with demand✅ How AI is reshaping ecommerce workflows (beyond hype)✅ Why foundational data issues block digital transformation✅ The mindset shift leaders must make to adopt automation✅ What B2B & D2C brands get wrong about platform selection✅ How to prepare your tech stack for 2026 and beyondEnjoy!

💡 Todd is the Founder & CEO of Innovaas, the creator of Flowforge - https://flowforge.innovaas.co💡 Flowforge is Your brain, multiplied. Your expertise, encoded and working while you sleep💡 Flowforge captures your methodology, frameworks, and interviewing instincts — FlowForge runs them at scale across every engagement💡 Flowforge is for solo consultants, boutiques and advisory practices💡 Flowforge automates every step of the Discovery process with AI - combined with your own secret sauce to make the customer experience superior💡 In this episode Jason & Todd discuss how the emergence of AI + Human experience & expertise can create Discovery systems that enhance the process for all stakeholdersEnjoy!