

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 18, 2026 • 1h 4min
E642:📦MODERN DISTRIBUTION: WAY BEYOND SHIPPING BOXES | JACK CARTER - RADWELL | B2B COMMERCE CORNER #143 | THE ECOMMERCE EDGE Podcast
📦 Jack is the VP, Digital Product at Radwell International - https://www.radwell.com📦 Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes📦 Radwell has direct partnerships with 450+ manufacturers worldwide ensure access to OEM products and expedited shipping to 100+ countries helps minimize customer downtime, while expert repairs and eProcurement options further optimize operations📦 Radwell also provides obsolete and hard-to-find equipment, on-site services and expert repair capabilities📦 In this episode, Jason & Jack discuss how far the distribution industry has progressed over the last 25+ years and how the best distributors provide significant value add services beyond the products they sell and boxes they shipEnjoy!

Feb 16, 2026 • 1h 10min
E641:🎓THE FUTURE: AI + COMMERCE / HUMAN + MACHINE | MENTORING MOMENTS #174 W/GUEST MENTOR JASON YEOMAN | THE ECOMMERCE EDGE Podcast
🎓 Jason is the Owner & Commercial Director of DMF Group - https://dmf-group.co.uk🎓 DMF Group blends creativity and intelligence to grow businesses through Marketing and AI🎓 Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Feb 13, 2026 • 51min
E640:🎙️TOTAL SUPPLY CHAIN ACTIONABILITY | VALENTINA JORDAN - NAUTA | THE ECOMMERCE EDGE Podcast
💡 Valentina is the Co-Founder & CEO of Nauta - https://www.getnauta.com💡 Nauta is the AI-Native Operating System For Global Supply Chains💡 Nauta connects, predicts, and automates every system unifying fragmented information into a single intelligent network that delivers SKU-level insights for real-time decisions in global trade💡 Nauta makes an operator’s own data actionable - orchestrating insights across every email, document, and partner. In logistics, every container tells a story and no two journeys are alike meaning the volume of data grows every hour of the day💡 With the predictive intelligence delivered by Nauta, operators benefit from insights into ongoing operations enabling them to capitalize on trends and opportunities while staying ahead of - and mitigating - risks and penalties💡 In this episode Jason & Valentina discuss how fragmented & diffuse international freight and logistics data can make knowing where your goods are at any given time an almost impossible task without tools LIKE Nauta that are custom designed for the jobEnjoy!

Feb 11, 2026 • 1h 2min
E639:📦B2B ERP + ECOMM FOR THE AVIATION INDUSTRY | RALPH MERHI - ERP.AERO | B2B COMMERCE CORNER #142 | THE ECOMMERCE EDGE Podcast
📦 Ralph is the CEO of ERP.aero - https://erp.aero📦 ERP.aero is a cloud platform specially designed to provide aerospace manufacturers, suppliers, and MRO organizations with integrated ERP / CRM software to manage purchasing, lease, exchange, repair, and sales of aircraft parts📦 ERP.aero provides fully-integrated control and visibility within and across an enterprise, enabling significant improvements in efficiency, productivity, and financial performance📦 ERP.aero is capable of integrating with leading A/C Parts marketplaces: ILS, AeroExchange, PartsBase, and others📦 In this episode, Jason & Ralph discuss the unique B2B commerce needs of the aviation industry and how 'vertical SaaS' is really the only way to effectively solve for these use casesEnjoy!

Feb 9, 2026 • 1h 9min
E638:🎓RETENTION + CRO = ECOMM BLISS... | MENTORING MOMENTS #173 W/GUEST MENTOR JORDAN GORDON | THE ECOMMERCE EDGE Podcast
🎓 Jordan is the Head of Email, Retention and CRO at Pilothouse Digital - https://www.pilothouse.co🎓 Pilothouse helps brands overcome growth plateaus, scale new channels, and drive results — by turning creative learnings into smarter media buys, media results into testable hypotheses, and insights into strategic growth movements🎓 Jordan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Feb 7, 2026 • 58min
E637:🎙️PROACTIVE POST-PURCHASE ECOMMERCE OPS & CX | JEVON LE ROUX - KEEYU | THE ECOMMERCE EDGE Podcast
💡 Jevon is the Co-Founder & CEO of Keeyu - https://www.keeyu.com💡 Keeyu Turns Your CX Team from Reactive Firefighters into Proactive Problem-Solvers💡 Keeyu gives your team real-time visibility across every order, so they can resolve issues before they become tickets💡 Keeyu provides proactive eCommerce operations powered by the Keeyu AI Agent💡 Keeyu helps brands detect and fix post-purchase ops issues before customers ask, “Where is my order?” - so, online shoppers get what they want, on time, as promised💡 In this episode Jason & Jevon discuss how to scale eCommerce operations by turning typical reactive issues into proactive empathic onesEnjoy!

Feb 4, 2026 • 54min
E636:📦WHAT'S NEXT FOR AUTOMOTIVE DISTRIBUTION? | AMY STEELE - NEXAMOTION | B2B COMMERCE CORNER #141 | THE ECOMMERCE EDGE Podcast
📦 Amy is the VP of Customer Experience, Transend Auto Tech, NexaMotion Group - https://www.nexamotiongroup.com📦 NexaMotion Group is a dynamic organization in the automotive aftermarket, uniting a diverse family of brands including Transtar Aftermarket Solutions, Arch Auto Parts, C&M Auto Parts, PPi Automotive, City Auto Supply, 4M Parts Warehouse, Transend Auto Tech, Pro-King Automotive Products and Recon📦 NexaMotion Group is driven by its mission to simplify complex vehicle repair to keep the world moving📦 NexaMotion Group focuses on delivering efficient distribution and seamless online ordering solutions📦 In this episode, Jason & Amy discuss the unique challenges and opportunities in the Auto Distribution space today - including AI solutions to help with fitment and customer service dutiesEnjoy!

Feb 2, 2026 • 48min
E635:🎓FROM MENTORSHIP TO A SCALABLE BUSINESS MODEL | MENTORING MOMENTS #172 W/GUEST MENTOR TONY LE | THE ECOMMERCE EDGE Podcast
🎓 Tony (Coach Tony) is the Founder & CEO of Egel Loc - https://egelloc.com🎓 Egel Loc is on a mission to make college admissions accessible to everyone🎓 Tony was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Jan 30, 2026 • 1h 3min
E634:🎙️PEER-TO-PEER LOGISTICS IS HERE! | MANISH CHOWDHARY - CAHOOT | THE ECOMMERCE EDGE Podcast
💡 Manish is the Founder & CEO of Cahoot - https://www.cahoot.ai💡 Cahoot is a peer-to-peer logistics platform💡 Cahoot = Fulfillment. Shipping. Returns. All in One.💡 Cahoot is not just another post-purchase platform - they’re a movement💡 Cahoot is built on peer-to-peer power, AI precision, and profit-first thinking💡 In this episode Jason & Manish discuss how peer-to-peer logistics is changing the game for eCommerce & Omni-channel merchantsEnjoy!

Jan 28, 2026 • 1h 25min
E633:📦TOP TIPS FOR B2B ECOMMERCE SITE SEARCH SUCCESS | RYAN FINLEY - FERGUSON ENTERPRISES | B2B COMMERCE CORNER #140 | THE ECOMMERCE EDGE Podcast
📦 Ryan is the Senior Manager - Ecommerce Search and Findability at Ferguson - https://www.ferguson.com📦 Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries 📦 Ferguson is part of Ferguson Enterprises Inc., which has sales of $30.8 billion (FY’25) and approximately 35,000 associates across 1,700 locations and serves customers in all 50 states, Canada, Puerto Rico, Mexico and the Caribbean📦 Ferguson is the largest value-added distributor serving the water and air specialized professional in the $340B residential and non-residential North American construction market📦 Ferguson distributes building products in categories as diverse as: plumbing, HVAC, appliances, and lighting to PVF, water and wastewater solutions, and more📦 In this episode, Jason & Ryan discuss the product 'search and find' challenge on large scale distribution websites and how to solve for this challenge with a search experience that is second to noneEnjoy!


