The Smart Marketer Podcast

Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do to a few simple things to minimize ad disruptions. John and Molly wrap up by discussing the silver lining of the "iOS-ocalypse." Namely, how advertisers with good fundamentals and tailored messaging can thrive by playing the long game. P.S. Learn more about Facebook domain verification here. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How does the founder of three 7- and 8-figure companies set goals for the year? In this episode, Ezra Firestone (BOOM!, Zipify, Smart Marketer) shares how he internalizes past results and makes future goals for himself, his loved ones, and his companies. As the founder of multiple 7- and 8-figure companies, Ezra has a full plate in the business world — but what people don't see is that he invests the same amount of energy into his personal life. Listen as he attempts to inspire you to take care of yourself, take care of others, and set big goals with every intent of reaching them. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

iOS 14 changes everything for marketers. In part 1 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw talk about how iOS 14 is transforming Facebook advertising forever. They discuss the Big Tech cold war driving this change, why 30% or more of your audience will be affected, and (most importantly) some of the key strategies you'll need to survive this upheaval. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Do you need a break from social media? Many of us don't realize just how much time we spend on social, whether for business or for pleasure. Recently, Molly accidentally went on a 6-week break from social media and what she discovered made her want to intentionally take more of them. Listen as she chats with John Grimshaw about the pros and cons of social media and the measures she's taking to spend less time on these platforms. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

It's the start of a new year and that means it's time for Ezra's annual team kick-off call. Tune in to go behind the scenes of our team call to hear the message our leadership team shared with our employees. We discuss how challenges can become valuable lessons, the importance of taking care of yourself, why every role in the company is as important as the next, and so much more. Now's the time to get inspired, make a plan, take action, refocus on your goals and we're here to help give you direction! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit.

How comfortable are you with traveling right now? Our beloved hosts, Molly Pittman and John Grimshaw, invite Ezra Firestone to discuss the current climate of domestic and international travel since the announcement of Covid. In this segment of #NotBusiness, they discuss how travel can be both exciting and stressful, and how every trip requires a different type of energy. Tune in to find out how our hosts plan to handle travel going forward — plus get some helpful tips to make your trips a little more pleasurable. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Our e-commerce company, BOOM! By Cindy Joseph, just passed $100 million in total revenue. And Ezra Firestone believes that if you master the basics, your business can accomplish this too! In the latest #WeOutHere episode, Ezra shares the 5 big dominoes (AKA 5 lessons) that helped BOOM! achieve this milestone. You'll learn how to think about product, how to leverage video advertising, why engaging content matters, and more. If you want to start 2021 off right, don't miss your chance to pick up the wisdom, inspiration, and dominoes your business needs! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit.

How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what's to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven't given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven't listened to parts 1 & 2, go back to episodes 10 and 12 of this show. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit.

What will paid traffic look like in 2021? In part 2 of this 3-part segment of #WeOutHere, our host John Grimshaw offers 7 predictions on how paid traffic will change in 2021. Ads are the lifeblood of most businesses because they enable scalable, repeatable growth. You don't want to miss John breaking down how Facebook's recent acquisitions will evolve the platform over the next year. If you haven't watched part 1, go back to episode 10 of this show. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How do you deal with negative feedback? If you're in the business of serving customers or sharing yourself or your stories, then you're likely no stranger to haters. And while constructive feedback has real value, complaints and even insults can are harder to swallow and not so helpful. I struggle with negative feedback, and I know a lot of you do, too. So I got Ezra to weigh in on how he manages the haters while still listening to and respecting customers. He shares his strategies for empathizing and learning from useful complaints, protecting himself from hurtful ones, and knowing which is which. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit