The Smart Marketer Podcast

Can you tell the difference between good & bad business opportunities? Join us as Ezra Firestone reveals what the "perfect" business opportunity looks like and which business models to avoid. Many variables will impact your success and pleasure when starting a new business, and to help steer you in the right direction, Ezra goes deep on the opportunities and drawbacks of different business types, including markets, shipping costs, selling propositions, influencers and more! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How do you get out of a work slump? Molly Pittman and John Grimshaw are joined by Ezra Firestone to discuss how they pull themselves out of creative slumps and regain their enthusiasm for work. Molly shares the 5 tips she uses to her own worklife, while John and Ezra each share what does the trick for them. If you could use a boost of inspiration today, then this is the episode for you. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Do you have communication structures in place? In part 3 of this 3-part series on Communication, Ezra Firestone talks about the need for open communication at work and at home. He shares a few tactics for strong communication, explains "emotional charge" and "value judgments," and much more. (To hear Molly's and John's thoughts on communication, go back and listen to episodes 24 and 26.) YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How can you improve your ad campaigns? Molly Pittman plays the role of detective in this #WeOutHere segment focused on campaign optimization. Molly believes optimization and scaling are both huge mental games, and in this episode she shares her 5-step process for uncovering the clues and cracking the case when it comes to improving any Facebook campaign. Put on your detective cap and get ready to investigate! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Do you take care of your business relationships? In part 2 of this 3-part series on Communication, our hosts talk about cultivating and maintaining strong business relationships. Molly describes how a lack of communication can destroy a successful business, and John gives us a rundown of a book that improved his communication skills. You'll also hear how John's parents approached communication, why honesty is so important, how stories dictate our emotions, and a whole lot more. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 23) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Now that you've collected campaign data, what's next? In this #WeOutHere segment, John Grimshaw shares the simple formula he created to help media buyers know whether it's time to scale a campaign or to go back and make improvements. You'll learn how to set your scaling budget, the timeline to follow, and why John compares scaling to cooking rice. :) YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 18) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How are your communication skills? Join hosts Molly Pittman and John Grimshaw as they begin a new 3-part series on communication and the impact it has on relationships. Drawing from her "Balanced Being" course, Molly shares why she began focusing on building stronger interpersonal relationships both inside and outside of work. Molly also talks about the challenges she faces as a woman in a male-dominated industry, losing friends due to her success, and how to learn from her experiences to become a better communicator. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Join Train My Traffic Person and become a Media Buyer! (enrollment closes Feb. 18) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Are you ready to implement new testing strategies in 2021? Hosts Molly Pittman and John Grimshaw give us an in-depth look at how they plan to test and optimize their ads now that there's a decline in in-platform data. John explains conversion "attribution" and gives examples of software and non-software attribution models and services. Plus, he shares the 3 key categories of his tracking strategy, as well as some best practices on what's working now in their campaigns. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How do you know who to hire, and when? Ezra Firestone joins the podcast to share how he went from "solo-preneur" to running a team of over 100 people. He explains the differences between insourcing and outsourcing, and reveals the two positions you should fill first when hiring. Tune in to learn how to delegate, invest in new hires and inspire your team! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Sign up for our 2021 Traffic Strategy Bootcamp (kicks off Jan. 27) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

How are you improving your ad strategy from last year? Ezra Firestone hosts today's podcast to share his new 5-point ad strategy for 2021. With the number of ecommerce businesses on the rise, competition is increasing and standing out in your market is more important than ever. Thankfully, Ezra's here to give you ad strategies that will give you a big advantage. You'll learn about content library optimization, creative split-tests, opt-in strategies, top of funnel acquisitions and so much more! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Sign up for our 2021 Traffic Strategy Bootcamp (kicked off Jan. 27) Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit