The Smart Marketer Podcast

What will the global economy look like in 2021? In part 1 of this 3-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw offer 8 predictions on what's coming next year and how you can steer your business toward a successful 2021. John shares data to help you make informed decisions about the actions you need to take, as well as which markets you should avoid and which ones you should invest in. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

If it ain't broke, don't fix it. But if it is broke… In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let's get to work! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit.

When faced with returning adversity, are you growing through the process? Take a moment to reflect with hosts Molly Pittman and John Grimshaw as they share how mishandling certain situations ultimately helped them grow as individuals. They explain that some challenges in life keep coming back, but how we handle them the 2nd time and thereafter is what's important. Learning from your mistakes is key to improving your life and the lives of others around you and our hosts share a few tips on how you can translate your moments of failure into future moments of success. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

And the winners are... Welcome to a new segment of #WeOutHere, where hosts Molly Pittman and John Grimshaw share real successes and failures from their brands. In this episode, they break down 2 of their most successful marketing campaigns in 2020. These campaigns come from 2 different brands (information products vs. physical products) focusing on two different objectives (acquisition vs. monetization) and no matter what kind of business you're in, this content will absolutely be applicable to you! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit.

Have You Found Happiness In Your Life And Career Path? Join in as our hardened hosts, Molly Pittman and John Grimshaw, and favorite guest Ezra Firestone (SM / Zipify / BOOM! By Cindy Joseph) dive deep into their origin stories on how they became the people they are today. The paths they've taken to become faces in the digital marketing world are probably not what you think it is. Similar to many business owners, they've faced their fair share of challenges and moments of glory that helped define their purpose in life and in business. While listening, you'll start to realize that their journey might not be too far off from yours and hopefully, it helps you discover a new approach to happiness and success. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit

What Is The California Consumer Privacy Act? In this bonus episode, our resilient hosts Molly Pittman and John Grimshaw explain how this new law affects businesses in and outside of California. Similar to European GDPR protocols, this new privacy act gives consumers more control over how their personal information and data is shared with businesses. Get ahead of the curve by looking into services such as Cookiebot, Trackify, Ethica, and by listening to this bonus episode of The Smart Marketer Podcast. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit

What's the most important sentence in an email? The Subject Line. Our hosts, Molly Pittman (SM CEO) and John Grimshaw (SM CMO) collectively have created thousands of subject lines during their time as digital marketers and within the last year, we've seen some of our highest click-through rates ever. After analyzing the data, we've compiled a list of our top 12 highest-converting email subject lines across 3 different business types (physical products/information/SaaS). Listen in as we discuss why these 12 subject lines were so effective and start implementing these strategies into your business by grabbing the swipe file here. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit

Are you investing in yourself and the relationships around you? Tune in as our favorite hosts, Molly Pittman and John Grimshaw, welcome Ezra Firestone (SM / Zipify / BOOM! By Cindy Joseph) back to the podcast to discuss how to take care of yourself outside of work and why it ultimately impacts your success. Ezra believes the number #1 cause of failure for entrepreneurs is burnout due to poor work-life balance, and we'd hate to see that happen to you. That's why we're here to help! #NotBusiness. YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit

Ready To Rollout Your Holiday Sale Event? Listen in as Ezra Firestone (SM/Zipify/Boom! By Cindy Joseph) stops by to share his approach to running a Black Friday/Cyber Monday sale with our hosts, Molly Pittman (SM CEO) and John Grimshaw (SM CMO). We explain which assets you need to run a BF/CM sale and why it should be your biggest sales event of the year. We hope you have your pen and pad ready, you'll want to take notes! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don't forget to… Serve the World Unselfishly and Profit

How to become happier? Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they chat with #1 New York Times bestselling author Gabby Bernstein. In this new segment, Not Business, Gabby joins us to share her story and help emphasize our focus on helping you become the happiest, most fulfilled, and most balanced individual outside of work. We discuss how your personal life can affect the performance of your business, and we share advanced methods to help you overcome these challenges. Tune in and get ready to be inspired! YOUR ENGAGEMENT MATTERS! Here's how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness