The Smart Marketer Podcast

In this episode, our host John Grimshaw unpacks what's underneath every struggling strategy and every burned-out marketer. There's a missing piece that will make all the difference, and that piece is your 'Offer.' So if you're overwhelmed or feeling stuck, tune in to hear exactly what you need to do next. Be sure to give us a Five-Star Review when you apply what you learn and it works! "Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that's sitting on a sales page to An Offer." John Grimshaw. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Expanded Show Notes, https://smartmarketer.com/blog/ Smart Marketer, Start Here: https://smartmarketer.com/

This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money! Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Expanded Show notes, https://smartmarketer.com/blog/ Smart Marketer, Start Here: https://smartmarketer.com/ Team Traffic, https://teamtraffic.com/ Marigold Marketing, https://www.marigoldmarketinggroup.com/ Mari Connor, https://www.linkedin.com/in/mariconnor/

In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she 'consume' in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have 'a special magic' that has helped them grow organically. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, Start Here: https://smartmarketer.com/ Jonna Jinton, https://www.youtube.com/jonnajinton TheCottageFairy, https://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng The Elliot Homestead, https://www.youtube.com/c/Theelliotthomestead Exploring Alternatives, https://www.youtube.com/c/ExploringAlternatives National Geographic, https://www.youtube.com/c/NatGeo Bailey Sarian, https://www.youtube.com/c/BaileySarian This Chapter, https://www.youtube.com/c/ThatChapter

Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a 'Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Seth Godin, "The OG", https://www.sethgodin.com/. Smart Marketer, Start Here: https://smartmarketer.com/ Ad World Conference, https://adworldconference.com/ This Is Kajabi, https://kajabi.com/.

Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it's NOT panic time! Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm 'without any big, weird problems.' When they flip the switch, and the new Mail Privacy Protections ramp up, you will be ready. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407), or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Email Marketing (Course): https://landing.smartmarketer.com/pages/sem-20. Smart Marketer, https://smartmarketer.com/get-started/

If you're looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start. John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube's Top Spenders! You've probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more. Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you're looking to increase your Q4/Holiday impact. "Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads". Brett Curry. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ OMG Commerce, (https://www.omgcommerce.com/).

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results? Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more. Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too. *Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2. "Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ OMG Commerce, (https://www.omgcommerce.com/).

Takeaways From The State Of Paid Advertising Industry Report (Part 3) As digital marketers and entrepreneurs, we've been on a wild ride with the Pandemic and the iOs14 Update. You could say it's been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. (Be sure to check out Episodes 70 and 71 that dive into the data!) In this episode, Molly Pittman and John Grimshaw hone in on what you can learn from the top-performing brands. There are most definitely common threads and winning strategies. So, listen if you want to find out what YOU can do to counteract the loss of data on the Facebook Ads platform! "The best media buyers are full-stack marketers." Molly Pittman. PLUS! John shares about the upcoming Mentorship, 'TMTP,' which you can join here: Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/

If you're in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer's Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend. "It is not the end of the world as we know it. No, it's just a little bit more complicated, and that's why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win." Molly Pittman.

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates. Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2. "COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn't. It's really consistent". Molly Pittman. PLUS! Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here: Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ Molly Pittman: https://mollypittman.com/ John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/