The Smart Marketer Podcast

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates. Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2. "COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn't. It's really consistent". Molly Pittman. PLUS! Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here: Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ Molly Pittman: https://mollypittman.com/ John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/

Wait, Did He Just Say TV? Are you looking for new lines of visibility for your brand? Can you think big and 'out of the box? Whether you can or you can't, Ezra's downloading his latest thoughts, ideas, and strategies in today's episode. Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business update so that you can hear what they're doing and the thought process behind it. Hopefully, you will be inspired to think a certain way and do something strategically that will move the needle in your business. You'll hear his Facebook predictions for the next six months, how he's testing out TV Ads for the first time, the SMS strategy that's reaping rewards, and much more. Enjoy! PLUS! Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here: Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Blue Ribbon, https://smartmarketer.com/mastermind/ Smart Marketer, https://smartmarketer.com/get-started/

Are you as productive as you could be? How about fulfilled? It's a million-dollar question and one that needs to be chewed on a little. But to help, we're sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally. Tune in for this fun 'Not Business' episode, and you will get some tips and insights that might get you closer to the life you want to live. Hopefully, this show will validate what you're already doing or give you some ideas of how you could operate to feel more fulfilled and be more productive. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer: https://smartmarketer.com/get-started/ Join the next Train My Traffic Person https://landing.smartmarketer.com/pages/tmtp-mentorship/

Is iOs14 tanking your paid Ads? Unless you're a data-lover like our host John Grimshaw, even the word 'Audit' can elicit a sense of dread, right? But actually, it's not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you determine how to move forward with a winning game plan. In this episode, John Grimshaw, helps you 'isolate the signal from the noise' with a free Auditing tool that he and Molly use at Smart Marketer (and a breakdown of how to use it). If you want to go ahead and take action right now, visit www.SmartMarketer.com/workshop. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer: https://smartmarketer.com/get-started/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Molly Pittman https://mollypittman.com/

In today's episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He's candid about his thinking along the way, and you will benefit from his 'lifestyle-over-money' perspective and high-level insight. Listen if you are unclear about the future of your brand or if you're curious about buying and selling businesses as a Wealth Creation Strategy. There is so much 'gold' in this optimistic episode. Enjoy! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Ezra Firestone, https://www.linkedin.com/in/ezrafirestone/. Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too! P.S None of these tools are sponsored! #NOTanAD YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Some Of The Tools Mentioned! https://www.pureencapsulations.com/ https://www.rainrainapp.com/ https://remarkable.com/ Other Links: Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

If you like data, testing, analysis, and AWESOME marketing results, you're in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren't numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you're overwhelmed with different approaches, trial and error is taking its toll, or you want some expert input, this episode will give you concrete guidance and a few great takeaways for your next launch or opt-in. John draws from a training he recently gave in Team Traffic, a community for advanced media buyers. "What I really love about this is we've been seeing really good, consistent results from Facebook even after all the iOS stuff." John Grimshaw. Let's dive in! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Team Traffic https://landing.smartmarketer.com/pages/team-traffic Smart Marketer: https://smartmarketer.com/get-started/

As digital marketers, online entrepreneurs (and let's face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with. In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress from their bodies and minds. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Getting Things Done book, https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up! But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, and get back on track! Molly and John are letting you in on a recording from last week's "Your Next Move" group coaching program. It's a deep dive, tactical episode that also happens to be Molly's favorite part of Digital Marketing! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit -- Links Your Next Move Group https://www.yournextmovegroup.com/ Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/

So you want to get out of Digital Marketing? Are you over it? Conflicted? As you heard in Episode 59 (check that out first if you haven't yet), our host Molly also felt this way, and John can also relate. But *Don't* make any sudden moves UNTIL you've listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Molly and John ultimately stay in the game: What makes Digital Marketing so **** Awesome! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/