two & a half gamers

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #5. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Rafael Vivas & Felix Braberg Youtube:  https://youtu.be/O5ip4p73TrU Agenda 00:00 - Intro 00:40 - Welcome to the podcast Rafael Vivas 01:38 - Rafael’s background 05:01 - Where is mobile gaming heading as an industry? 07:14 - ATT gaming winners 07:42 - What is Vessel?  09:10 - What does Vessel do? 09:28 - Vessel’s in-game metrics? 10:18 - Would you not get the same results with normal game events? 10:48 - Vessel results over time  11:52 - How should Vessel be used? 14:28 - Which gaming genera’s work best? 15:58 - Does Vessel have Apple and Google’s blessing? 15:40 - Apples new NFT guidelines 17:23 - What’s the cost?  18:07 - Cost in % please! 18:40 - Competition? 19:00 - Roomers… 19:30 - Free to own  20:56 - Remove royalties 22:00 - How to think about in game NFTs? 23:10 - How to get started? 24:14 - What % revenue can Vessel earn devs? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/E6ZYNQExv2A Agenda: 00:00 Intro 03:05 Kudos to us 05:10 Newzoo forecast clickbait  07:10 Felix can't write headlines 08:15 but can predict 2023 industry growth (only after thanksgiving though) 09:00 Google struck a deal with Activision - getting sued 12:38 Felix is looking forward to the best days in his life 13:09 Google bidder update (approach your Admob friend for beta) 14:50 Amazon Publisher Services update 16:51 Predictions suck 17:13 Q4 is tough (only Felix is happy) 19:09 Redecor stopped UA totally 21:00 Budget scenarios 23:53 How to decrease budget efficiently? 26:04 Q4 UA tips for Megacorps  27:30 CARPE YOLO! 27:57 Rapid creative testing 28:23 No Holiday BS pls 28:40 No UA experiments 30:54 Getting pleasure from watching Ads 32:57 Heroes vs Hordes is growing 33:40 Q4 Liveops tips & prep 43:34 Azur lane & Township adding mini games as Liveops events Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me   If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33 

This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Special guest: Maria Gillies Youtube: https://youtu.be/jqa5V05U1eM Agenda: 00:00 Intro 04:04 My.games was removed from App store & GP 05:00 Why did it happen? Oligarchs much? 08:11 How do you do a game review properly? 08:40 UA review in general. What to look for? 10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China.  Pre-order now at matej@lancaric.me 13:27 Reviewing individual UA channels 14:40 UA benchmarks 15:50 Rush Royale creatives strategy 19:40 How to approach the game review from the product side? 20:50 Wild Detective Pikachu appears 25:40 Product trick how to do a fast review 29:00 You need to know the archetypes  29:50 Jakub & his balloons 31:00 Habby examples 31:23 What is the difference between the core gameplay and game meta with examples? 33:27 Explaining excel sheets to random industry peeps 34:15 Pacing is a delicate balancing act 36:33 My.games portfolio  36:35 Jakub is geeking out on the Rush Royale product review  42:50 Jakub is happy Maria is on the pod  43:35 The BEST part of the product review - Ad monetisation 45:30 6 ads placements  46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel?  48:30 Marvel Snap AdWINK 48:50 Felix magical Daily Ad revenue estimate calculation  51:15 How critical is it to hire an expert in Admon? 54:00 Ad network mix review 56:00 What to add into the mix to get ARPDAU higher by 5%  58:50 How to select the games for review? 1:00:00 How do you know what to look for?  1:01:00 How do you define interesting live ops? 1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 How to maximise Ad revenue for a holiday season?  05:33 Mariah Carey made over 50mil! Devs, please look at her.. 06:50 Q4 Admon tip 1 08:52 Q4 Admon tip 2 10:20 Q4 Admon tip 3 (how to make $26k extra/year) 13:38 Mr.Robot Remiar gives a compliment to Felix  14:40 Admob people please leave here! 14:42 Q4 Admon super pro tip 4 16:37 Admob people please come back here! 16:43 UA Q4 intro 17:43 Seasonal creatives in UA 20:40 New TikTok SPC campaign 23:00 SPC campaign perfomance 23:52 Noob question from non-UA Jakub 24:50 How could you get the best performance on SPC campaign?  25:52 Facebook UA vs TikTok UA? 27:57 War of Clones - Heroes vs. Hordes intro 28:42 Brief UA check  30:11 Jakub's excitement about Heroes vs. Hordes is immense 32:10 Timelines 33:40 Heroes vs. Hordes numbers  34:40 Vectors & systems 39:00 Is survivor.io or Heroes vs. Hordes niche? 41:14 Marvel Snap patchnotes Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps

This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/LnA10ZZ3Nc4 Agenda: 00:00 Intro 03:20 Second Dinner company intro 05:40 Jakub being rude! 06:50 Channel mix (Facebook is the biggest spender) 07:30 How to stop pouring UA money down the drain 08:55 GEO revenue mix 09:40 GEO mix both Android and iOS in terms of spend 10:45 Shotgun UA approach 11:30 how to run CCG UA on ad networks? 15:05 Tiktok UA strategy 16:50 Creative strategy  21:42 Admon intro 22:55 Ads vs Marvel license? 24:50 Highest AdARPDAUs  25:00 Ad realm of speculations 26:40 Missing out on $500k of Ads?  28:10 Game design & Second dinner team intro  28:45 Good old mulligan 31:00 Gwent vs Marvel Snap comparison 33:45 what can you buy for hard cold cash? 34:00 pre-scripted pools of cards 37:30 Rock-paper-scissors  39:20 You can't speed up the game with money! 40:50 calculating the spending depth 45:57 Win rate increases retention Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #4. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Erik Gloersen & Matej Lancaric Youtube: https://youtu.be/U9VvPzLk3Pk Agenda 00:00 Podcast intro 01:28 Erik Gloersen introduction 08:00 Erik & Sisu ventures 08:50 Pre-powerpoint investment 09:35 Which skills do you require to be a general manager in a fund? 11:20 Investing in repeat-founders 13:44 How to do the due diligence?  17:00 UA is hard, mobile is dead 21:00 Is blockchain a new way of gaming? 28:00 Who do you need in your founding team 29:20 Is UA important in the first stage? 32:00 How many home runs per failure do you need? How does the VC model work? 34:30 When bootstrap and when to take VC money? 40:19 Biggest regret in investment 42:00 Favourite books  https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 https://www.amazon.com/Built-to-Last-Jim-Collins-audiobook/dp/B0813QCVN9/ref=sr_1_1 https://www.amazon.com/Zero-to-One-audiobook/dp/B00M284NY2/ref=sr_1_1 44:35 Rapid quiz sisu.vc Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i3g99yfCS5E Agenda: 00:00 Intro 03:23 Google AdROAS campaigns 09:25 Hamburger optimisation approach 10:30 Proxy events BS 12:30 Proxy event test suggestions 15:20 Ads are beautiful 16:00 Exchanges are growing 20:40 Inventory LOL! 22:31 Admon Super secret & super helpful tip 24:00 IT'S JUST ONE LINE OF CODE!  26:18 Admon tip no.2 26:44 Survivor.io observations & updates 28:08 Props to us 30:40 What is a horizontal content? 35:10 1.5Mil USD /day revenue! 35:20 Retention metrics Archero vs Survivor.io Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #35. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/WOyKNFO36HE Agenda: 00:00 Intro 03:40 Amplify update 05:50 App open ads getting Interstitials  08:10 Wild hostile Remo appears  10:10 Branding comes to Applovin exchange 12:25 High five to Felix (check on youtube!) 13:10 How developers earn more money from Brand ads? 14:05 Vessel - a new NFT marketplace 23:30 Facebook User Acquisition tech checklist 29:43 App-ads.txt importance 31:00 Is Tiktok as complicated as Facebook? 32:00 This week in Japan  32:18 Charge Champions soft launched by Small Giant Games  33:10 Uma Musume Pretty Derby intro  36:00 Demographics of Uma Musume Pretty Derby 38:40 Definition of a Horse Girl 41:30 Small giant games soft launch release  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #34. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/ELLmCtF5iVs Agenda: 00:00 Intro 01:50 PGC vibe & news 04:20 Amazon Publisher Services update 11:40 UA on Amazon 18:02 Global launch newsletter tip humiliation  22:30 Low budget UA tips 26:30 When to increase budgets? 28:40 Sheep a Sheep game exploding in China 37:20 Is this game making 7 Million revenue a day? Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qRBi3s4w68 Agenda: 00:00 Intro  05:00 Why developers use fake ads? 06:00 Why is it happening?  08:00 Reviews?  12:00 Facebook banning the fake ads? how about nope 13:20 Fake ads as a funnel 14:30 What affects the CPI? 16:50 fake core gameplay as an evolving trend 18:30 evolution fake ads 24:00 8 million a month revenue for 5 year old game with 0 changes https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/ 27:20 Is Jakub a changed man after getting covid?  27:30 Is Kingdom Guard a tower defense? WRONG! 34:40 X-Hero example 36:00 Fake ads = game play illusion  37:00 Best predictor of creative performance?  38:20 End cards  39:10 3 click end card template 42:55 "You don't need to have great creatives", Felix 45:20 Real data for longer end cards See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me