two & a half gamers

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/De1Io0Hgp_s Agenda: 00:00 Intro 03:20 Admob Bidder update 05:19 Google tROAS update 07:24 Roblox bringing ads into the experiences next year 10:35 New Marvel AR game is coming 14:43 Marvel snap launches in October 17:31 Global launching like a pro intro! 18:26 What does global launch mean for ad mon? 19:59 Top Ad networks to start with  20:30 strong GEO centric Ad networks 23:00 Admon <3 UA (Tier setup waterfall prices) first game launch ever I’d say start with in USA: iOS $210 iOS - on RVs $200 iOS - on Inters $9 iOS - Banners Android $200 Android - Rewarded $200 Android - Inters $10 Android Banners 26:00 What are add.app.txt & info.plist files 27:30 A/B testing during Global launch 29:00 Game Design starting with content pipeline 29:53 99% of games don't make money during soft launch 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company 32:00 Optimal content for global launch 33:30 Simulate your spend depth & how to do it? 36:20 Have conversion offers ready (ideally in monetisation stage) 38:00 Events! 39:00 Balance game as fast as you can! 41:00 Global launch black screen issues 42:00 What questions do you need to ask yourself? 42:54 Gardenscapes rumour 43:43 Big splash GL over 45:20 Cashflow for global launch 46:30 UA team experience 47:10 Creatives  49:00 Budget scenarios 51:10 Simplified UA structure for global launch See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/mowIJKtG1M8 News UA tips for Killer User Acquisition Q3 version  https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/  Agenda: 00:00 Intro 02:11 Survivor.io redemption story 09:10 Matej was correct about $500k/day IAA estimation 11:50 UA tips article 12:50 You scaled your game, now what? 13:50 What does scale mean in terms of Ads monetisation?  15:00 Top Ad networks you need in mediation at scale 17:00 Never put interstitials or banners in your game (or?) 19:00 What is refresh rate for banners? 20:30 Cool rewarded video placements 26:00 Game design vectors intro 29:10 Talent grid system example 33:00 Lazy game design or efficient 36:30 in UA "I scaled a game doesn't exist" 37:45 Golden cohort explanation 40:30 Experimenting in UA 41:00 Incrementality tests 42:30 Top UA channels to work with 44:00 UA is changing at scale on a weekly basis 44:30 More creatives at scale 46:30 New pair of eyes in UA See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives?  16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives  37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/6AYhhP6VYkk Agenda: 00:00 Intro 03:11 gamescom rumours 09:00 Mintegral issue 10:35 Google Play Games on PC 14:50 Google iOS tROAS update 17:30 Google Admob bidder update 22:00 How to scale a game? 26:50 CPI vs LTV & payback period 32:30 UA diversification  36:20 Seamless flow for UA  41:20 Ad monetisation improvements unlock scale Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48  Agenda:  00:00 Intro  02:50 Embracer Group Q1 financials reveals 107% increase in net sales  07:10 Google iOS + Retargeting updates  09:10 Admob Bidding update with numbers!  20:00 How do hypercasual games make money?   33:33 Ad network campaign structure   Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E  Hit the Subscribe button on Youtube, Spotify and Apple!  Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/lvbNEEATP68 Agenda: 00:00 Intro  05:30 Applovin has stunned our industry by offering to Merge with Unity.  13:50 Zynga gambling apps $12M class action settlement 16:30  99 percent of Netflix subscribers haven’t tried its games yet  23:15 Biggest Fuck Ups in Our Career Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Applovin has stunned our industry by offering to Merge with Unity. https://www.reuters.com/markets/deals/applovin-offers-buy-unity-software-2022-08-09/ Zynga gambling apps $12M class action settlement https://topclassactions.com/lawsuit-settlements/consumer-products/mobile-apps/zynga-gambling-apps-12m-class-action-settlement/ 99 percent of Netflix subscribers haven’t tried its games yet https://www.theverge.com/2022/8/8/23296545/netflix-games-1-percent-subscribers

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #3. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Sophie Vo & Matej Lancaric Youtube: https://youtu.be/gIWQSCVvz6g Agenda 0:00 Intro 2:50 Masterclass definition 6:55 Rise & Play showcasing female leaders 10:15 How did Sophie measure podcast KPIs?  13:10 Team motivation - How to approach that? 21:50 What are the clues of low motivation?  22:54 How to motivate people in the current market conditions? 26:10 Thought process of joining Voodoo from Rovio 29:30 Should you speed up hiring process? 32:50 How to kill a game properly?  38:20 Do your homework before killing a game 40:00 Model situation Model situation: We have a game in soft launch, our KPIs are really close to our goals. But not quite there yet. We just released the new version with our last feature. The KPIs still did not meet goals. What should we do? Why? 44:50 Sophie taking some time off 46:00 What keeps Sophie up at night?  47:30 Favourite book & why? https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE  Rapid quiz Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #26. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/95lLVn4Q3q8 Agenda: 3:00 Better Ads Experiences by Google https://support.google.com/googleplay/android-developer/answer/12253906 11:50 New App store ads in Today tab https://www.macrumors.com/2022/07/29/new-app-store-ads-today-tab/ 19:10 Google joins bidder on Max https://www.applovin.com/blog/google-joins-sdk-bidders-on-max/  26:20 What would you ask surprise segment about fake ads, scaling games, VR, intrusive ads and more ..  Hit the Subscribe button on youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i5uGERxrZMk Today we’ll be discussing Ubisoft 1:18 Some general information on Ubisoft: Let’s dive into the first sets of numbers! Ubisoft is as all of you know a French company which is also reflected in their 2021 annual financial statement. The cover page which you’re greeted by has a picture of two playable characters that are looking down on you with a look of sheer superiority. Ubisoft was founded by Yves Guillemot, who still leads the company as its CEO and largest shareholder with an 18% stake. 7:41 Felix speaks French about Ubisoft mobile 8:21 Ubisoft mobile portfolio general info & revenues 23:50 Insider South Park info 25:00 Idle miner OG idle game + all other new IDLE games  29:00 Ubisoft non-mobile portfolio info 32:20 User Acquisition intro 33:20 UA spend 34:08 Main UA channels 36:10 Creatives FB vs Google 38:20 UA suggestions 42:00 Kolibri UA  42:30 Kolibri main UA channel 44:00 Admon intro 47:10 Kolibri Admon 50:00 Greenpanda games admon 50:30 1492 admon Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Kate Lovejoy, Niels Beenen, Felix Braberg, Matej Lančarič,  Youtube: https://youtu.be/2NE3ls6nVu4 We will be discussing one year after the IDFA "apocalypse" & tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related.  Whoop whoop!  Agenda: 2:34 How did our day to day job changed after IDFA bullshit happened? 8:05 Felix, you had some (secret) tips and tricks on how to increase it. Could you share? Why should companies test out pre-prompt windows? 12:10 How do gaming companies look at retargeting in general? Or, how was it before IDFA and how is it now? Is it a significant % of their spend? 13:20 How to incorporate retargeting spend into UA costs / CPIs? 16:44 How do MMP approach retargeting?  19:47 Retargeting & control groups! 20:16 How to approach retargeting on iOS? 22:52 UA & Retargeting is dead 24:06 Were companies pulling back spend on iOS?  26:27 Apple recently announced SKAN 4.0. Without going too geeky, what can we expect? How are these changes going to affect measurement? 31:00 Tip for SKAN 4.0 32:00 No SKAN no problem for retargeting 32:30 Creative testing on retargeting 33:30 Which game genres have the highest opt-in rates from what you can see? And why? 35:00 Singular Product innovations for iOS 36:50 IDFA dinosaurs vs Google privacy sandbox 41:00 iOS LTV prediction 42:00 last comments, tips & tricks, recommendations Please share feedback and comments - matej@lancaric.me / lancaric.me