two & a half gamers

This is no BS gaming podcast 2.5 gamers session #50. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Special Guest: Nicolas Vereecke Check out - FOGDAO (https://www.futureofgaming.wtf/) Youtube: https://youtu.be/h1DBUR4x6To Agenda: 00:00 Intro 01:20 Nico intro  01:42 FOGDAO https://www.futureofgaming.wtf/ 02:40 Special honorable mention - Zaair!  04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb 05:15 Terra & FTX collapses 09:24 Grants in Web3 10:00 What is not a risk in Web3? 10:22 How to choose a blockchain to build on properly?  15:50 FTX follow-ups?  18:00 Lot of web3 companies are getting into trouble! 19:05 What happened to Axie infinity?  21:10 Borrowing term mice nuts from TWIG! Thanks <3 23:20 State of Axie infinity at the end of 2023 25:25 UA in web3 is extremely challenging for non-UA gaming people 27:34 iOS guidelines for web3 29:55 Superbowl & web3 ads 31:20 Digidaigaku thesis 36:00 Apex legends mobile is dead, blockchain would help! 37:10 You have nothing even on the blockchain! 37:45 On-chain games live forever 38:30 Voodoo moves into crypto space 41:39 Bullshit articles from agencies 42:34 Square Enix in web3 44:30 What kind of company will release a big web3 hit? 47:00 Game as a whitelist for NFT sale 48:22 Where would the raised money go?  50:00 Lot of people got super rich early!  52:00 Jakub goes on and on and on with his suuuper long question 56:25 We will see AI being used in very weird places 57:14 Is there any web3 game launch in 2023 to look forward to? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guests: Clement Favier & Cameron Thom Learn more about Adikteev: https://bit.ly/3Dp1f5k Youtube: https://youtu.be/t8aId6iwNBY Agenda: 00:00 Intro 01:07 Clement & Cam intros 04:50 PGC conference quick review & comments 09:18 Definition of User Churn  11:49 How to look at User Churn prediction? 18:04 how reliable are predictions when a new UA channel comes in?  19:05 Explaining AUC measures? 20:33 What to do with the User Churn prediction models?  31:28 How early could you predict churn?  37:12 What kind of uplift could I expect? Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/_agD-bPS--k Agenda: 00:00 Intro 01:45 User Acquisition  02:25 Frozen City fun stuff 03:22 Top 10 countries in terms of revenues 04:08 UA channel mix 04:45 120 creatives running on Facebook 05:17 UA channel mix on Android 06:00 Are Idle games scaling especially on Applovin? 06:25 Publisher analysis 07:10 Low poly 07:31 Is high art style quality bringing more IAPs? 08:35 Mr.UA Felix has a strong opinion 09:34 Adikteev cross-promo! 10:06 Frozen City Creatives 12:28 Jakub is complaining because of creatives! 14:05 Would you spend in Frozen city? 14:28 6.5 Maven Matejs out of 10 15:10 Ad monetisation intro about Frozen City 16:35 Felix pulls off an epic intro 17:05 Ad placements 17:58 IAP whales vs Ad whales 18:32 Secret Ad placement guess 18:48 New Ad Placement ideas & recommendations 20:38 7 DAU per user gives $1 in D14 LTV 20:57 Mad Ad mon MATH happening  21:20 Please put an ad to skip night! 22:46 Mediation info 23:01 Pls update app-ads.txt to get 10% ad revenue 23:43 Felix pulls off an epic intro about potential revenue (decimals) 25:50 Jakub pulls off an epic intro about Game design of Frozen City 26:11 A History lesson 34:10 Everything is easy for Jakub 35:15 Frozen City event setup 35:37 Non-prominent Ad placements 36:15 Internal fights against ads? 36:40 People begging to get ads (and Felix too!) 37:25 Modes of Frozen city 38:10 $1.5Mil revenue in the first month 39:00 Why not put more ads in the game? 40:35 Catch your breath for an ad in Call of Duty! 41:38 Frozen city could earn 80% more revenue Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/Pi_JEHK32mE Agenda: 00:00 Intro 03:00 Kudos to us! 1 year anniversary 03:54 Admon is easy, ehm hard, ehm checking creatives is easy 04:38 How to check competitor creatives for free?  07:24 Royal Match tested 15 different creatives in last 14 days 07:51 Top1 Royal Match creative connecting all the dots  09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN 10:08 Top3 Royal Match  12:21 Top1 Township creative 12:56 Top2 Township creative 13:24 Which of the Township creatives is more fake?  14:10 Top1 Merge Mansion creative 14:42 Top2 Merge Mansion creative 15:18 Top3 Merge Mansion creative 17:00 Who is the winner publisher on Android? 17:40 Top1 Hero Wars creative 18:15 Top2 Hero Wars creative 19:05 Top War game running 20 creatives in the last 14 days 19:16 Top1 Top War creative 20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/ 21:38 Mistplay intro 23:05 Top Mistplay creative(s) 25:14 UA view on Creative trends for 2023 25:50 Maven Matej pats himself on the back (again) 26:00 Adapting hypercasual mechanics & games into your creative 26:54 Camera zoomed in on Jakub's surprised face 29:00 Save the dog phenomenon  30:20 Altered gameplay trend 32:18 (no) ASMR trend 32:33 UGC trend 33:10 UGC can suck for some games 34:23 Pornstars in the creatives 35:10 Royal Match B actors from Cameo 36:43 Coinmaster leveraging local influencers 37:10 Generative AI trend 39:10 Fake ads with generative AI 39:45 Tiktok creative research 40:23 Shots fired! 40:40 Ducktape example  45:00 Multiple core gameplays 48:46 Royal Match implemented drilling creative into the game! 49:15 UA DESIGNS YOUR GAME IN 2023 50:30 Anniversary "gift" Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro  00:40 - Remo shows off his new annoying camera  01:52 - In today’s episode / Not about Gaming  02:27 - Two and a Half Gamers Top 10 Podcast in Mobile  02:41 - Message from our Sponsor Adikteev  03:24 - Application Design vs Game Design  04:41 - Redecor  08:22 - Duolingo  10:59 - It’s an App Remo, not a game  14:10 - Duolingo’s $224m subscription revenue  16:28 - Duolingo makes $50k/day from ads  18:12 - Kahoot!  22:11 - Ad Monetization in Apps  24:02 - Google Ad Manager in Apps  24:45 - How to get Gaming demand in GAM  26:34 - Are SDKs Hassle-free?   28:26 - eCPM floor for Interstitial adds  30:33 - Rewarded ads in Apps  33:18 - Facebook Rewarded ad policy rant  35:53 - UA channel mix for apps  37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait  41:42 - UA creatives for Apps  44:47 - Maven Matej pats himself on the back  47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

This is no BS gaming podcast 2.5 gamers session #45. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/JCc5LA0Auxw Agenda: 00:00 Intro 04:00 Ad monetisation predictions 2023 06:55 Meta rebranding to Feta by Felix 10:08 Nothing is for fee, dude! 12:54 Jakub & Godfather Apple ransom 13:25 Amazon will take top3 spot in Admon 16:57 Jakub CN predictions?! wtf? 18:11 Jakub is on fire! Amazon buys Unity in 2023.  19:30 Next year is the year of VR 20:55 Apple dad joke 24:20 Nothing is going to happen to VR 24:25 Sun is going to come out tomorrow 25:00 Hypercasual genre as a new onboarding for more gaming genres 29:50 Marvel Snap clones? Wen? 32:47 The rise of the retention games (Netflix mobile) 33:45 A game designer's wet dream 35:25 UA  "predictions" 45:30 No sexist ads at the end of 2023! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/H5WyEwzm0-A Agenda: 00:00 Intro 03:00 New creative strategy coming from China 07:31 Creative d*ck move 09:10 Meta, Google, and Facebook can do something about it (right, Felix?) oh yeah, Meta = Facebook 11:50 Rewarded ads are only for Games, not Apps! 12:54 Games updates 16:20 No segmentation for Special offers? WHY NOT? 19:25 Survivor.io Numbers update 29:46 UA review of 2022 30:20 Adikteev Crosspromo 30:50 TikTok UA Winner of 2022 39:20 UA diversification 41:49 Diversification is fucking important 43:47 Fill rates in India - How to increase it? 48:53 Predictions coming next week! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/  Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now

This is no BS gaming podcast 2.5 gamers session #43. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Special Guest: Joseph Kim Youtube: https://youtu.be/YELacUx-_E8 Agenda: 00:00 Intro 02:00 JK intro 03:14 Why India? 07:24 WE ARE BRUTALLY HONEST (as is my newsletter! Sign up) 07:55 Incredible talent in India 09:06 Ping JK for the PM role at LILA Games 10:30 Why build a shooter game?  13:00 Subgenre expansion 14:40 Look at how Felix is amazed by JK 15:35 Shooter Crazy shit articulation 15:52 Successful 4X characteristics 20:20 The amount of stress is enormous! 20:37 Who is this ghost talking? 21:40 Systems and vectors  22:25 Ads in shooter games 24:33 How to implement Ads into the game? 25:48 How to validate product controversy 27:02 Validation models 29:52 Throw me under the bus, BOYZ! 30:20 Marketability tests & market research 32:00 You need to be cool as JK to see trends in gaming 33:00 Is mobile F2P dead? 37:52 What if Ads monetization disappears? 38:48 What if Appstore won't exist? 39:23 Apple is working on allowing sideloading in the EU 41:30 New business models in F2P? 42:32 Is really hard to get your company funded?  44:29 New buzzword Generative AI 46:41 Best advice on how to approach building new games or companies? 48:23 Remo is actually generated by AI Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-predictions-2023/

This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/dlBSemAPfmE Agenda: 00:00 Intro 03:32 Matej with T-Shirt on (fans want, fans get) 04:05 Good Job Singular Webinar 04:49 Modern Arnold Schwarzenegger 05:12 Battle against the sexist ads begins 05:48 Sexist ads admon perspective 06:47 Decimals - the Signature admon move  10:38 Jakub thinks FTC blocks the M&A of Activision 12:46 Golds & Goblins intro 14:02 Felix & Jakub take a guess about certain monetisation strategy 15:19 UA channel mix of Gold & Goblins 16:49 How much money are they spending? 17:27 Cats come here for decimals! 17:40 EHM! 18:25 Creative strategy 19:43 Matej makes a surprise prediction 21:21 Ad monetisation deep dive  21:59 Give me your lunch decimals! 25:17 Scandinavians love Goblins! 26:42 Admon is working super well, dont touch it! 27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me 27:45 Idle genre history lesson 34:49 Gold & Goblins core gameplay 39:19 Pacing is important for exponential growth 40:00 Design space for system and vectors 40:15 Felix wants to hear about the ads, Felix wants to hear about the ads 44:36 Little bit of the game design improvements 45:10 JAKUB HAS SEEN IT ALL  47:20 People should talk about the game more, its excellent!  48:28 Retention numbers Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/ Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing 

This is no BS gaming podcast 2.5 gamers session #41. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qlfBKC9jBY Agenda: 00:00 Intro 04:12 Felix and his Q4 admon fun stuff 05:06 Jakub yawning because Felix is boring audience with economics and BS 07:35 no wishy-washy predictions - decimals makes a difference for fucks sake 08:34 No BS Felix pls 09:35 Biggest eCPM gains (go big or go home) 11:48 Top Admon tips for Xmas 12:23 Jakub brainfarted on admon networks 14:00 Felix shills his own admon blogpost. Dont read it pls! 14:44 UA intro of Goddess of Victory: Nikke 17:00 Why is the game earning so much money? 19:06 UA mix review 19:41 no fake creatives, but sexist AF 21:48 new wave of sexist ads emerging for match3 and merge games 22:40 tactile games started this new trend unfortunately 24:45 STOP WITH THE SEXIST ADS NOW! 27:25 UA Rant over 28:12 Matej shut up, your surface level review is not enough 29:08 Super boring Jakub intro about Goddess of Victory: Nikke 33:00 5 million downloads and 83 million revenue 33:40 Nerds vs Otakus (gimme your lunch money OTAKU!) 38:45 The secret sauce of Waifu games 40:15 That pool vs deadpool making money 46:11 Azur lane liveops 47:30 Nikke revenue by country 48:30 Remoson was born 53:30 Waifu differentiators Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/