Dig In

On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty.

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation.

On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions.

On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape.

Patricia King, EVP and seasoned insight strategist, advises on AI adoption, agile change, and strategic decision-making. She contrasts quick AI answers with the need for human judgment. They discuss where human context and body language matter, pacing transformation, and why sometimes waiting leads to better outcomes.

Kendra Speed, Founder & Principal at Klarion Group and former LinkedIn insights leader, rebuilt brand tracking to drive strategic action. She discusses aligning stakeholders, making tracking stable and actionable, running iterative builds, and why human curiosity will outpace mere automation. Practical leadership lessons and change-management tales show how to turn data into decisions.

Marcie Connan, EVP of Delivery Excellence & Client Experience with deep global insights experience, explains why local market nuance is essential for meaningful global research. She discusses structuring teams to preserve specificity, the CAST framework for multi-market delivery, and the difference between scaling processes and scaling relationships. Also covers adaptive, human-centered leadership for resilient teams.

Cristina Marinucci, VP of Global Growth & Omni Commercial Insights at Mondelez, known for building scalable innovation frameworks. She discusses starting with real snacking moments to close the say-do gap. She explains system-led innovation over one-off launches and how to build local-first yet scalable growth platforms. She also covers measuring success and the tensions of implementing global frameworks.

On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world.