On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions.
