Dig In 133. Dig (In)spiration: Why faster insights don't always lead to better decisions
Feb 25, 2026
Patricia King, EVP and seasoned insight strategist, advises on AI adoption, agile change, and strategic decision-making. She contrasts quick AI answers with the need for human judgment. They discuss where human context and body language matter, pacing transformation, and why sometimes waiting leads to better outcomes.
AI Snips
Chapters
Transcript
Episode notes
Speed Requires Human Validation
- Faster answers are valuable only if they retain accuracy and context.\n- Patricia King warns that AI outputs can misstate findings and researchers must maintain a human lens to validate claims.
Client Asked About AI After A Flawless Deliverable
- Patricia recounts a client asking how her team uses AI after receiving a flawless deliverable.\n- She admitted they hadn't tested much yet and believes the team probably isn't using AI enough despite the impressive output.
Pair AI With Deep Client Context
- Use AI where it is strongest but pair it with partner knowledge of the client and industry.\n- Patricia stresses long-term relationships (5–15 years) give context AI lacks and create more valuable outputs.