The Story Power Marketing Show

Jürgen Strauss is a great marketer who’s on a mission to make marketing human again.He’s my guest because we see eye-to-eye.He comes to us today from the south coast of Australia – near Melbourne.Jürgen is the founder of InnovaBIZ, host of the InnovaBUZZ Podcast and the Tales of Marketing Transformation Show.He is a podcasting machine. On the day we’re recording this in December 2021, Jurgen has released 482 episodes of the InnovaBuzz Podcast.Jurgen holds meaningful conversations with hundreds of outstanding entrepreneurs from all around the world gaining insight into> What makes them ‘tick’,> What ‘lights them up’,> Why they do what they do, and> What inspiration and value they can add to the rest of the world.Jürgen practices what he preaches: Podcast like you’re human. And he teaches others how to do the same.InnovaBiz enables businesses to build sustainable visibility, professional authority and a deep connection with their dream clients.Jürgen is all about delivering exceptional experiences to the listener and to podcast guests as well as building and sustaining exceptional relationships.FULL EPISODE VIDEOhttps://vimeo.com/665071644?share=copyJürgen’s Websitehttps://innovabiz.com.auJürgen’s Social Media Pages / Profileshttps://www.linkedin.com/in/jurgenstrauss/https://www.facebook.com/innovabizhttps://twitter.com/innovabizhttps://www.instagram.com/innovabiz18/https://www.youtube.com/channel/UCsr5opgQOoUCFKmttAVYpsA

Susan Trivers helps business leaders earn more while working less – by reinventing how the price their services. Susan Trivers has designed a modern value based pricing method that works for EVERY services firm.In this episode, she and Tom discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. They discuss: the difference between time- and value-based pricing (VBP), how VBP enhances ALL aspects of your company, and how VBP enables leaders to spend more time serving clients and less time navigating the marketing maze.FULL EPISODE VIDEOhttps://vimeo.com/662907081?share=copyHOW TO CONNECT WITH SUSANWebsite: susantrivers.comBlog: susantrivers.com/business-growth-blogBook: “Tinker: How Smart Business Owners Develop Creative Ideas for True Growth” amazon.com/Tinker-Business-Owners-Develop-Creative/dp/1719297509

Aleasha Bahr is a custom sales & marketing strategist known for showing solopreneurs the Secret Art of Subtle Selling.She personally sold over $50 million in services. In the process she created a proven sales approach she can customize to solopreneurs strengths that allows them to close 80 percent of their leads, without pain, pitching or pretending to be someone else. In this episode, Tom and Aleasha discuss the pre-call process that makes prospects more likely to say yes, how to overcome objections without coming off defensive or aggressive, and follow up that wins business. FULL EPISODE VIDEOhttps://vimeo.com/657431293?share=copyHOW TO CONNECT WITH ALEASHAWebsite:https://www.aleashabahr.comSocial Media Pages /Profiles:https://www.facebook.com/aleashabahr/https://www.instagram.com/aleashabahr/https://www.linkedin.com/in/aleashabahr/https://www.youtube.com/channel/UC7pyBBHf-iNKJy6BKgwbTMQ

OVERVIEWJack Turk is an A-List copywriter who was the "man behind the curtain" for Dan Kennedy's NO BS Inner Circle and many other prominent marketing experts. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including denists, attorneys, physicians, and even magicians. Before become one of the world's greatest copywriters, he worked as a project manager and game designer for Microsoft. In this episode, he and Tom discouss how the lessons and systems he applied as a project manager can help you write better copy with less wheel-spinning and writer's block. FULL EPISODE VIDEOhttps://vimeo.com/647376591?share=copyHOW TO CONNECT WITH JACKWebsite:https://writekillercopyfastSocial:https://linkedin.com/in/jackturkhttps://facebook.com/writekillercopyfastFree Toolkit to Write Killer Headlines Fast:https://writekillercopyfast.com/3steps

Neal Albritton is Lead Advisor and Joy-Bringer at Albritton Financial Services... and he is a great story-powered marketer. In this episode, we discuss why it's so important to build meaningful relationships with prospects and clients. FULL EPISODE VIDEOhttps://vimeo.com/628674411?share=copyConnect with Neal: Web: https://albrittonfs.comLinkedIn: https://linkedin.com/in/nealmalbritton/YouTube Video: https://youtu.be/-STJz6lcIOk

This is the story of Chris Hobler -- my friend who wrote and performed the music you hear at the beginning and end of each episode. This is both a sad and inspiring story. Chris died of ALS in 2005. But he's still here, an angel on my shoulder, inspiring me every day. In this special episode, I tell his story which I hope inspires you too...The Foundation the Chris and His Family Established:Hope Happens for Neurological DisordersHopeHappens.org

This episode is for you if you ever sit in front of your computer screen, hoping to write and email or blog post or some other piece of marketing content, and you feel stuck and you think, “What the heck should I write today!?" We open the episode with a story about a guy in Australia who has a run-in with a venomous spider in a public restroom. Cringe-worthy. Funny. Many good lessons. I was inspired to craft that story by my guest, Adam Kreitman. He's one of the best marketers and copywriters I know. And he's a master at generating ideas for captivating, entertaining content. We trade stories about how we generate our best ideas. FULL EPISODE VIDEOhttps://vimeo.com/614278122?share=copy

My guest is Cheryl C. Jones. She helps business people rewrite the stories they tell themselves so they can stretch further and achieve more. That thing about “stinkin’ thinkin’...” I got that from Cheryl. She is an intuitive business coach and an emotional-mastery expert who believes that for you or your business, you must FIRST develop the emotional intelligence. She uses a unique approach in her coaching that helps her clients reach their potential. Through combining intuition, emotional mastery, and clearing the false stories, Cheryl’s clients write new, self-empowering stories that support them in achieving their goals.FULL EPISODE VIDEOhttps://vimeo.com/611524943?share=copyConnect with Cheryl: Website: simplythebestresults.comLinkedIn: linkedin.com/in/cheryljonesmotivationexpert/Cheryl's Books: simplythebestresults.com/book/

OVERVIEW:The more human you are in your business, the more HUMAN your business relationships will be.  That’s good for your clients. That’s good for your employees.And that’s good for you and your business. Dr. Heather Walker is all about making organizations more human so they function more effectively. She is an organizational psychologist who is the Creative Founder and CEO of Lead with Levity. She works with with small- to mid-sized businesses and consultants to help them build human connections with their employees, prospects and customers so they can lead better and sell more. FULL EPISODE VIDEOhttps://vimeo.com/600722121?share=copyHEATHER’S WEBSITE:LeadWithLevity.com 

Tom kicks off this episode with a story about Stuart Smalley -- the Saturday Night Live character who made mindset work (or “the inner game”) seem like a giant joke. But, as the name of this episode suggests, the inner game is NOT a joke. Tom’s guest, Mary Kutheis, is all about the inner game. For more than 20 years, Mary has coached business owners, executives and leaders to link their thinking to their performance to catapult results. She is an expert in time management, communication skills, emotional intelligence and leadership. In this episode, Mary and Tom discuss how to rewrite your own story so you can:Appreciate your own wisdom so you can deliver greater value to your clients and sell more. Identify your greatest assets and leverage them to attract and serve clients better. Identify and overcome biases that are holding you back. FULL EPISODE VIDEOhttps://vimeo.com/596272593?share=copyHow to Connect with Mary:Email: Mary@mckcoaching.comCall or text: 314-313-4996Web: www.mckcoaching.comTwitter: @MaryKutheisLinkedIn: www.linkedin.com/in/marykutheis/