The Story Power Marketing Show

On the very first line of his LinkedIn profile, my guest Ted Prodromou asks “Are you auto-blasting templated messages AT your LinkedIn connections?”And if you are auto-blasting templated messages AT your LinkedIn connections, Ted offers some sage advice to you: “STOP IT! You are damaging your brand and pissing off your connections.”Which bring us to the title of today’s podcast: “How NOT to Damage Your Brand and Piss off Your Customers.” Ted Prodromou is the right man to help us sort THAT out. Ted is one of the wisest and kindest marketing experts I know. He’s been an entrepreneur, business coach, social media strategist and online lead generation expert for over 20 years.He is the bestselling author of the “Ultimate Guide to LinkedIn for Business” and “The Ultimate Guide to Twitter for Business” As a coach and consultant, Ted guides business people to start sales conversations with warm leads every week -- without deploying those annoying robots or spending a dime on advertising. Ted’s helps his followers develop innovative marketing strategies to close more deals and get great referralsAnd he helps them establish their personal brands that positions them as THE industry authority...FULL EPISODE VIDEOhttps://vimeo.com/592549659?share=copy

Tom kicks off this episode with a story about Leonardo DaVinci's perfection problem...before introducing his guest, Noah Mittman who is a great example of how NOT to get stuck chasing perfection. Noah is all about taking action. He’s the founder and CEO of Snowman Films. He has applied his vast knowledge to build an online course on how to create online courses. Noah and Tom discuss what it takes to plow ahead, how to choose action over inaction, and how to create without getting stuck.DISCUSSED DURING THE EPISODE:Noah’s note-taking app: bear.appFULL EPISODE VIDEOhttps://vimeo.com/589137104?share=copyHOW TO CONNECT WITH NOAHNoah’s Facebook Group and Info re: Course:facebook.com/groups/stopwaitingandstartcreatingyourcourse/Noah on LinkedIn:linkedin.com/in/noahthecoursecreatorcoach/Podcast (“Create Your Course”)......on Applepodcasts.apple.com/us/podcast/create-your-course/id1533013262...on Spotifyopen.spotify.com/show/1ON5tVk6nQLqvyC3tMJgnH

You don't need magical muse to create great things. You just need the right structure and to tap into the power within you to create. Tom's guest, Dixie Gillaspie, is all about helping people tap into their core power to achieve great things. She and Tom trade stories and discuss how to create powerful stories -- and other great things -- without relying on magic and muses.Dixie contributed a chapter to this book: “The Thought That Changed My Life Forever: How One Inspiration Can Unleash Your True Potential and Transform the World”by Christian Guenette (Author), Gillian Laura Roberts (Author), Bernie Siegel (Contributor), Joe Dispenza (Contributor) and others.FULL EPISODE VIDEOhttps://vimeo.com/585567826?share=copyDixie authored: “Just Blow It Up: Firepower For Living An Unlimited Life”Both books are available on Amazon.Website: ReturnToYourPower.comLinkedIn: Linkedin.com/in/dixiegillaspie

OVERVIEW:Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Michael DeLon is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael DeLon transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. He learned about the importance of credibility the hard way. He’s going to share that story with us. Today he's a successful business owner, an Amazon bestselling author, and a sought-after marketing coach and consultant. And, like Regis, he knows what it takes to treat prospects and clients the right way so they tune in and stay tuned.+++DISCUSSED IN THIS EPISODE:Loom Video Service for Email and Other Content --Loom.com.Gift Service that Michael and Tom use:GiftHopper.com. +++FULL EPISODE VIDEOhttps://vimeo.com/585095653?share=copyHOW TO CONNECT WITH MICHAEL:Michael’s Website --PaperBackExpert.comFind Your Credibi lity Score --TheCredibilityCalculator.com 

OVERVIEWTom kicks off this episode with a story about a vengeful woman and all of the vengeful people who are ready to pounce if you fail in service delivery. His guest, Vance Morris, knows plenty about this. Vance is a Walt Disney World Resort Management Alumni He spent 10 years as a leader in the Resorts before setting out on his own. He established a carpet cleaning business on the Eastern Shore of Maryland where he applies customer service lessons learned from Disney to delight customers and maximize profits. He now shares those lessons with other business people. Vance runs the only Disney Service & Direct Response Marketing business in the galaxy. He coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing.Vance and Tom trade you-have-to-hear-‘em-to-believe-‘em stories about rotten service and share great insights about how to delight customers and keep the vengeful at bay.DISCUSSED IN THIS EPISODEBook I mentioned: Predictably Irrational by Dan Arielydanariely.com/books/predictably-irrational/FULL EPISODE VIDEOhttps://vimeo.com/585120447?share=copyVance’s Book we Mentioned:Systematic Magic: 7 Magic Keys to Disnify Any Business: How to Out Serve, Out Price & Out Market Your Competition in Any EconomyHOW TO CONNECT WITH VANCEVance’s Web Site:DeliverServiceNow.com(Sign up for the “Disney Secrets Revealed Blueprint”)

OVERVIEWTom kicks off this episode with a story about a burger joint in Toronto that did something wildly entertaining to attract attention. That burger joint AND Tom’s guest, Dr. Pele, are all about informing AND entertaining their prospects and customers. Call it INFOtainment. Dr. Pele is a master infotainer. He and Tom discuss how to bring value to followers with authentic, info-taining content that keeps prospects and customers on the edge of their seats and inspires them to act.FULL EPISODE VIDEOhttps://vimeo.com/585125483?share=copyHOW TO CONNECT WITH DR. PELEDr. Pele’s Book “Social Velocity”velocityjam.com/social-velocityDr. Pele on LinkedIn: linkedin.com/in/drpele/Seth Godin on Dr. Pele’s Podcastdrpele.com/185-the-practice-of-shipping-creativity-with-seth-godinDr. Pele’s Social Velocity Software and Communityvelocityjam.comDr. Pele’s Websitedrpele.com