

The Story Power Marketing Show
Tom Ruwitch
Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about.
Episodes
Mentioned books

Apr 6, 2022 • 43min
How to Become Superbold and Reap the Benefits
Fred Joyal is #1 Amazon Bestselling author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country:1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University, and had a successful career at one of the top advertising firms in Los Angeles; for which, as the company’s CEO, he has written over 200 television and radio commercials, written two books on marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials.
Fred’s goal: Teach others how to be bold. He recently published a new book called: “Superbold” and in which he teaches a systematic way to increase people's boldness and confidence to whatever level they want to reach, and much faster than they think.
CONNECT WITH FRED: >> Web: https://fredjoyal.com/And http://goaskfred.com/
>> Facebook: https://www.facebook.com/realfredjoyal
>> LinkedIn: https://www.linkedin.com/in/fredjoyal/
>> Twitter: https://twitter.com/fredjoyal
>> Instagram: https://www.instagram.com/fredjoyal/

Mar 23, 2022 • 43min
How to Escape Procrastination Prison and Maximize Productivity
Les Watson has a passion for, and expertise in, time management and productivity which has earned him the nickname ‘The Time Lord’.
He has worked extensively throughout Australia and South-East Asia delivering dynamic training programs to major corporations, small businesses and individuals.
Les’s knowledge and skill comes from over 30 years of experience as a trainer, speaker and facilitator in self- management, motivation and communication.
Website: https://www.getmoretime.com.au
His book is available on his website at https://www.getmoretime.com.au/store
Facebook:
https://www.facebook.com/2getmoretime
https://www.facebook.com/les.watson.79/
Twitter:
https://twitter.com/timelordles
https://twitter.com/CSPCoaching
Instagram:
https://www.instagram.com/timelordles
https://www.instagram.com/creatingsuccesscoaching/
LinkedIn: https://www.linkedin.com/in/les-watson

Mar 16, 2022 • 45min
How to Nurture Healthy, Business-Buildings Sales Habits
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.
It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.
In this episode, Tom and Jeroen discuss:
>> How to use a CRM to nurture a healthy, business-buildings sales habit
>> Why one-and-done sales requests undermine businesses
>> The problem with the quantity-vs-quality marketing approach
>> Critical mistakes businesses make when choosing a CRM – and how to avoid them
Connect with Jeroen:
>> facebook.com/jeroencorthout
>> linkedin.com/in/jeroencorthout
>> twitter.com/jeroencorthout
Salesflare CRM:
>> facebook.com/salesflare
>> linkedin.com/company/salesflare/
>> twitter.com/salesflare
>> instagram.com/salesflare
>> youtube.com/channel/UC6lCH7eAuiB0g0kIIMI5-lA

Mar 8, 2022 • 46min
How to Make Your Business Grow – Without Being a Braggy, Bigshot, Bro
You can attract new clients and build your business without tricks and without being a braggy bigshot.Provide real value — by creating relevant, informative, entertaining content and building meaningful human relationships with your ideal prospects.My guest today is all about that.And like me, she’s not very fond of braggy, bigshot marketers. She calls them “bro marketers.”Cat is the ultimate un-BRO.Known as The LEAD Boss, Cat Stancik supports Time Crunched Expert Service Providers to create a process to predictably fill their pipeline, free up their time, and hit their revenue targets – without fancy funnels or complicated tech……and DEFINITELY without those puffed-up, bro-marketing claims.In this episode, Tom and Cat discuss- How to go from overlooked to fully booked- How people make lead generation harder than it needs to be- How you can still close on a horrible sales callFULL EPISODE VIDEOhttps://vimeo.com/686244866?share=copyResources from Cat:Book: Experts Never ChasePodcast: Revenue AcceleratorFreebie: www.FullyBooked.ceoSocial Media:- Biz Page: https://www.facebook.com/CatTheLEADBoss- Group: https://www.facebook.com/groups/1617295111907672Instagram: https://www.instagram.com/cat.stancikLinkedIn: https://www.linkedin.com/in/catstancik/YouTube: https://www.youtube.com/channel/UC0hgzJGOjBmMgRbL_yODnPA

Feb 23, 2022 • 48min
How to Humanize Your Business Story and Why It Matters
Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.Tom and Donna discuss:How to humanize your tech story and why it’s importantThe difference between an “acorn” and a “unicorn”How businesses – especially startups – break through the noise to get noticed and stand out FULL EPISODE VIDEOhttps://vimeo.com/680791702?share=copyDonna’s website and blog:https://lmgpr.com/Donna’s podcast:https://www.beforeithappened.com/Social Media: https://www.linkedin.com/in/donnal2/https://twitter.com/dlmichaelshttps://twitter.com/theBIHpodcasthttps://www.instagram.com/beforeithappenedshow/https://www.facebook.com/beforeithappened/

Feb 17, 2022 • 51min
How to Build Meaningful Connections, One Conversation at a Time
Maxine is an investment banker, turned economist, turned CEO of Pick My Brain.Maxine is on a mission to help facilitate 1 million conversations between the world's people and in doing so unlock $10M worth of creative commerce.In this episode, Tom and Maxine discuss the power and value of conversations and how Pick My Brain helps make them happen.They discuss how:Everyone has knowledge to share.Everyone struggles with putting boundaries and prices on their time, knowledge and experience.Everyone needs to increase their global perspective and expand their network.You will improve your life the more incredible people you meet.FULL EPISODE VIDEOhttps://vimeo.com/679420168?share=copyWebsite: pickmybrain.worldMeet the World's Peoplepickmybrain.world/meet-the-worlds-people

Feb 9, 2022 • 39min
How Visual Thinking Makes You A Better Marketer and Leader
Todd Cherches is the CEO and co-founder of BigBlueGumball, an innovative New York City-based leadership development and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches, and is a Founding Partner of the Global Institute For Thought Leadership (“GIFT”). Todd was just recently nominated by Thinkers50 as a finalist for their 2021 "Distinguished Achievement Award" for Leadership, and he is ranked number 37 on the 2021 Thinkers360 list of the “Top 50 Global Thought Leaders and Influencers in the field of Management. Todd is a three-time award-winning Adjunct Professor of leadership at NYU, as well as a Lecturer on leadership at Columbia University. He is also a TEDx speaker on “The Power of Visual Thinking,” and the author of the groundbreaking book, VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life, published by Post Hill Press/Simon & Schuster.In this episode, Todd and Tom discuss the four ways to think and communicate more visually – so you can paint a picture in the mind’s eye.They discuss how anyone can enhance their impact and influence by leveraging the power of visual imagery and visual language to be a more powerful storyteller, influencer, and leader…FULL EPISODE VIDEOhttps://vimeo.com/675367630?share=copyTodd’s Book: "VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life."Details at: https://www.toddcherches.com/bookLinkedIn: https://www.linkedin.com/in/toddcherches/Website: https://www.toddcherches.com

Feb 2, 2022 • 50min
Marketing Lessons from a Master Copywriter
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.In this episode, Kim and Tom discuss…How to use research to paint a clear picture of your prospect and his/her greatest wants, hopes, fears, and frustrations...so your sales message calls out the right people and resonates.Why it's so important to figure out what's unique about the solution or service you offer--and techniques for identifying it and bringing it to the forefront.How to build relationships with your audience that lead to the initial sale, repeat business, and higher lifetime value.FULL EPISODE VIDEOhttps://vimeo.com/674324310?share=copyYou can learn more about Kim atkimschwalm.com where you can see the training/mentoring programs she offers and join her email list and become a Copy Insider! New subscribers will get a free copy of "The Ultimate A-List Copywriter's Promo Checklist."LinkedIn: linkedin.com/in/kim-krause-schwalm-74197/Facebook: facebook.com/KimKrauseSchwalm

Jan 26, 2022 • 38min
How to Find Your Voice to Become a Fearless Speaker
Dr. Doreen Downing is a Psychologist and Confidence Coach who specializes in the treatment of public speaking anxiety. She also hosts the Find Your Voice, Change Your Life Podcast.Doreen once suffered from extreme stage fright. In conquering it, she discovered being connected to your authentic self is the key to relaxed and confident speaking.In addition to coaching and online courses, she is author of Essential Speaking: The 7-Step Guide to Finding Your Real Voice, a book that teaches you how to transform your anxiety with presence and connection.In this episode, Tom and Doreen discussed fear of speaking, how that originates, and how to rewrite the stories you tell yourself – and tap into your essence – so you can overcome the fear.FULL EPISODE VIDEOhttps://vimeo.com/670434942?share=copyLinks:Website: https://essentialspeaking.comCourse website: https://essential-speaking.thinkific.comPodcast website: https://findyourvoicechangeyourlife.comLinkedin: https://www.linkedin.com/in/drdoreenh/Facebook Profile: https://www.facebook.com/drdoreendowning/Facebook Business Page: https://www.facebook.com/EssentialSpeakingFacebook Book Page: https://www.facebook.com/essentialspeakingbookInstagram: https://www.instagram.com/essentialspeaking/Twitter: https://twitter.com/drdoreenhYouTube Channel: https://www.youtube.com/user/drdoreen

Jan 19, 2022 • 45min
How to Stand Out from the Crowd on LinkedIn and Beyond
Jon Keel is a results-oriented Business Advisor, who has been helping businesses and their leaders stand out and thrive for nearly 25 years.He is the CEO and founder of Improved Results, LLC, which helps small business people increase revenue and gain the freedom they want by using proven, automated systems.He co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce. He also founded Improved Together, LLC , a LinkedIn SaaS business in June, 2020.He frequently speaks to audiences about performance-based marketing for online and offline businesses. He has written several books, numerous articles and has appeared on several TV and radio news and talk programs. He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines titled “Instant Web Site Traffic.”And he’s a wise man who is a giver, not a taker.FULL EPISODE VIDEOhttps://vimeo.com/667593953?share=copyJon’s Websitehttps://www.improvedresults.comJon’s Social Media Pages / Profileshttps://linkedin.com/in/jonkeelSchedule a Call with Jon After Watching This Videohttps://vimeo.com/643486363


