

The Marketing Agency Leadership Podcast
Kevin Hourigan
Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.
Episodes
Mentioned books

Mar 25, 2026 • 14min
Mastering AI Agents for Business Growth With Alane Boyd
Alane Boyd is the Co-founder of Biggest Goal (formerly BGBO Co & Workday Ninja), which helps businesses streamline operations and scale through AI solutions and automation. An AI and automation expert and serial entrepreneur, Alane brings over two decades of experience in the tech industry, having built and exited multiple SaaS companies, including growing one into an eight-figure enterprise. She is also a sought-after keynote speaker, author, and podcast host focused on helping leaders leverage technology to reclaim time and achieve sustainable growth.

Jul 23, 2025 • 27min
Scaling Human-Powered Chat for Agencies With Ted DeBettencourt
Ted DeBettencourt is Co-founder of Juvo Leads, a human-powered chat service company that helps law firms, home services, digital agencies, and local businesses convert leads through meaningful interactions. Under Ted's leadership, the company evolved from a chat service into a comprehensive platform that integrates chat, call tracking, form tracking, and SMS, consistently driving up to 50% more leads for their customers. With a JD and MBA from Case Western Reserve University, Ted is known for his expertise in high-performance marketing, legal, and service-based industries, and his hands-on approach to client engagement.

Jun 25, 2025 • 33min
Bootstrapping With AI: The Startup Story Behind Omneky's AdTech Success With Hikari Senju
Hikari Senju is the Founder and CEO of Omneky, a San Francisco-based company leveraging AI to generate, analyze, and optimize personalized advertising creatives at scale. Under his leadership, Omneky has pioneered advancements in AI-driven advertising, building on Hikari's expertise in computer science and AI technologies gained from Harvard University. A renowned Japanese-American entrepreneur, he co‑founded QuickHelp, an on‑demand tutoring app later acquired by Yup Technologies, where he served as Head of Growth. Hikari's leadership at Omneky has earned him numerous recognitions, including being named "One of the Most Visionary Business Leaders to Watch in 2024" by Enterprise World.

Jun 4, 2025 • 19min
Building an Eight-Figure Agency From Scratch With Jacqueline Basulto
Jacqueline Basulto is the Founder and CEO of SeedX, an eight-figure digital marketing and business consultancy that has helped its clients generate over $1 billion in revenue. With over eight years of industry experience, Jacqueline has been instrumental in shaping SeedX's success, driving initiatives from sales to fostering a vibrant company culture. A Columbia University graduate, she began her entrepreneurial journey during her senior year, leveraging freelance digital marketing work and co-founding a tutoring company, which laid the groundwork for SeedX. Jacqueline's achievements earned her a spot on Forbes' 2021 30 Under 30 in marketing and advertising.

May 21, 2025 • 27min
Navigating Agency Growth Challenges With Gilad Bechar
Gilad Bechar, founder and CEO of Moburst — a mobile-first digital marketing leader who scaled the agency globally and worked with brands like Google and Uber. He discusses his path from Israel to New York. He recalls painful growth resets and layoffs, explains Moburst’s service structure and lead qualification, and shares how AI and mentorship shaped the agency’s recovery and strategy.

May 7, 2025 • 19min
Building a Winning Team Culture With Chris Shihadeh
Chris Shihadeh is the President of Skylab Digital, a performance marketing agency specializing in media buying and lead generation within the Medicare and insurance sectors. With over two decades of experience in digital marketing, Chris has helped scale numerous brands using data-driven strategies and proprietary tech platforms. Under his leadership, Skylab Digital has become a recognized leader in the digital advertising industry, generating over 7,500 inbound calls for major insurance companies.

Apr 23, 2025 • 27min
Finding Purpose, Niche, and Balance in Agency Life With Veronica Clerkin
Veronica Clerkin is the Co-Founder and Managing Partner at AMZG Agency, a boutique, women-owned marketing and public relations firm. With over two decades of experience in the New York City media and advertising industry, she has held leadership roles at top organizations, including CBS, Fortune, and InStyle. Veronica is known for her strategic thinking, creative leadership, and commitment to supporting women-led brands. Her agency thrives on authentic client relationships, transparency, and delivering measurable results across social media, PR, and paid media.

Apr 9, 2025 • 23min
The Art of Content Chemistry With Andy Crestodina
Andy Crestodina is the CMO and Co-founder at Orbit Media Studios, an award-winning digital agency specializing in web design and development since 2001. With over two decades of experience, he has provided digital marketing guidance to more than a thousand businesses. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, now in its seventh edition. Beyond his writing, he is a top-rated keynote speaker, delivering up to 100 presentations annually at major marketing conferences.

Mar 26, 2025 • 21min
Navigating SEO's Evolution With Nick Musica
Nick Musica is the Founder and CEO of Optics In LLC, a digital agency specializing in SEO strategy and execution for small businesses across various sectors, including finance and technology. With nearly two decades of in-house SEO leadership, Nick has driven impactful organic growth at companies such as High Point Insurance and Rocket Lawyer, significantly enhancing their online visibility. Now based in San Diego, he and his team offer a comprehensive suite of services, including SEO optimization, in-depth audits, link acquisition, long-form content creation, SEO coaching, and search engine marketing.

Mar 12, 2025 • 20min
Scaling a Digital Marketing Agency With White Hat SEO: Insights From Cody Jensen
Cody C. Jensen is the CEO and Founder of Searchbloom, an award-winning search engine marketing firm specializing in local, national, and e-commerce SEO. Cody began his career at Google and later advanced through renowned digital marketing agencies, identifying a need for ethical, transparent strategies focused on ROI. Under his leadership, Searchbloom has built a reputation for delivering measurable results and maintaining a transparent, partner-centric approach. The agency's commitment to excellence has earned numerous accolades, including recognition as one of Utah's fastest-growing companies by MountainWest Capital Network's Utah 100 in 2020.


