The Marketing Agency Leadership Podcast Navigating Agency Growth Challenges With Gilad Bechar
May 21, 2025
Gilad Bechar, founder and CEO of Moburst — a mobile-first digital marketing leader who scaled the agency globally and worked with brands like Google and Uber. He discusses his path from Israel to New York. He recalls painful growth resets and layoffs, explains Moburst’s service structure and lead qualification, and shares how AI and mentorship shaped the agency’s recovery and strategy.
AI Snips
Chapters
Transcript
Episode notes
Freelancer Burnout Sparked Agency Founding
- Gilad started as a freelancer selling 250–300 hours a month and found the model unscalable.
- That led him to co-found an agency to build scalable processes and offerings.
Growth Fueled By Funding Then Reset To Profitability
- Moburst raised capital early and aggressively expanded, which led to sustained unprofitability.
- Gilad cut staff, returned hands-on to operations, and rebuilt profitability, leading to stronger later growth.
Refuse Prestige At The Expense Of Profit
- Avoid taking on clients or projects that make your agency unprofitable even if they boost reputation.
- Prioritize profitable terms and be willing to let go of prestigious but loss-making accounts.