Intro

Gilad Bechar is the Founder and CEO of Moburst, a global mobile-first digital marketing agency established in 2013 to address the inefficiencies in mobile app marketing. Under his leadership, Moburst has expanded internationally, collaborating with major brands like Google, Samsung, and Uber, and has been recognized as one of Adweek's fastest-growing agencies from 2022 to 2024. Before founding Moburst, Bechar held senior marketing roles at companies such as CallApp and Mobilano and served as a mentor at Microsoft Accelerator. He also contributed to academia as the Mobile Marketing Academic Director at Tel Aviv University, sharing his expertise with aspiring marketers.