

The Marketing Agency Leadership Podcast
Kevin Hourigan
Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.
Episodes
Mentioned books

Feb 26, 2025 • 23min
Embracing Change and AI in Photography With Stewart Cohen
Stewart Cohen is the Director and Photographer at SCPictures, a full-service production company catering to the advertising and marketing world. With a passion for the power of images and video in shaping brand identity, Stewart is known for capturing genuine moments from the viewer's perspective. Originally from Montreal, he pursued a career in photography and film after studying at the University of Texas in Austin. In 2019, Stewart expanded his creative reach by acquiring SuperStock, a media licensing house managing 25 million still and video assets, where he currently serves as CEO and Managing Partner.

Feb 14, 2025 • 22min
AI and Data-Driven Marketing: Scaling Business Growth With Irina Papuc
Irina Papuc is Co-founder and Managing Partner of Galactic Fed, a growth marketing agency specializing in strategic growth solutions for companies of all sizes. A CERN physics researcher turned digital marketer, Irina co-founded Galactic Fed to bring a scientific approach to the marketing agency world. With a passion for fostering a remote-first company culture that values independent thought, she has been instrumental in expanding the agency to a team of 120 members. Irina previously led SEO operations at Toptal and is the President and Co-founder of Galactic Good Foundation, which provides free digital marketing services to 501(c)(3) nonprofits.

Dec 11, 2024 • 22min
Inside Superdigital's "Anti-Agency" Approach With Biz Hennigan
Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading the agency's efforts in managing Xbox's global TikTok channel. She is known for her unique "anti-agency" approach, which focuses on strategic insight, agile creativity, and exceptional client service.

Sep 11, 2024 • 26min
Building a Global Agency From the Ground Up With Tim Kelsey
Tim Kelsey is the Managing Director of Pronto Marketing, a web development and marketing agency specializing in building, supporting, and promoting WordPress websites for small businesses. Over his 14-year tenure at Pronto, he has grown from an entry-level role in SEO to now overseeing a diverse team of over 90 members spanning Central and South America and Southeast Asia. With experience in customer service, strategic planning, and executive leadership, Tim leads with a strong focus on company culture and a commitment to empowering team success.

Aug 28, 2024 • 32min
Unlocking the Secrets to Agency Growth With Marcel Petitpas
Marcel Petitpas is the CEO and Co-founder of Parakeeto, a consultancy dedicated to optimizing agency profitability. With roles such as Head Strategic Coach at Dan Martell and former COO at Gold Front, he leverages his experience as a strategic coach and consultant to aid agencies and SaaS in operational and profitability optimization. As a sought-after thought leader and host of the Agency Profit Podcast, Marcel shares actionable insights on service business mastery.

Jul 31, 2024 • 32min
Agency Growth Secrets With Leeann Leahy
Leeann Leahy is the CEO of The VIA Agency, an independent creative agency based in Portland, Maine. With a background in account planning and strategy, Leeann transitioned into agency leadership, championing creativity, fun, and strategic thinking in her approach to advertising. Her commitment to innovation and employee engagement has propelled VIA to the forefront of the creative agency landscape. Recognized for fostering a vibrant culture, driving brand value, and nurturing talents, the agency has earned numerous accolades, including Ad Age's Best Place to Work and 2019 Small Agency of the Year.

Jun 19, 2024 • 26min
Strategies for Smarter Agencies With Jason Therrien
Jason Therrien is the Founder and CEO of thunder::tech, an integrated marketing agency specializing in digital marketing, brand strategy, and advertising. Since 1997, he has been an entrepreneurial force in the Great Lakes region, creating impact as an investor, board member, and civic volunteer. His dedication to problem-solving and value-driven relationships has led thunder::tech to thrive for over 25 years. A proud John Carroll University graduate, Jason is a sought-after speaker on marketing trends and an active community volunteer serving on the boards of multiple nonprofits.

Jun 5, 2024 • 37min
Mitigating the Legal Risks of AI Content With Sharon Toerek
Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licensing, brand protection, social media, and advertising compliance. She is a sought-after speaker at top industry events, including INBOUND, Content Marketing World, and MAGNET Global Agency Network, empowering professionals to recognize legal risks and uphold their rights. Recognized for her contributions, Sharon was inducted into The American Advertising Federation (AAF) Cleveland Hall of Fame in 2019, cementing her legacy as a trailblazer in legal advocacy and community leadership.

May 22, 2024 • 25min
Adapting Agencies for the Social-Centric Era With Jason Mitchell
Jason Mitchell is the CEO and Co-founder of Movement Strategy, a forward-thinking social media marketing agency that began in his college dorm room. With expertise in emerging technologies and social platform trends, Jason guides his agency in leading social-centric branding initiatives for high-profile clients such as Netflix, Amazon, and Warner Brothers. Standout projects include branding for Yellowjackets and The Boys for Amazon Studios and the innovative launch of Looney Tunes on TikTok. Jason's thought leadership extends to writing for prestigious publications such as Adweek and Ad Age, and he has been recognized as a top Metaverse advertising agency leader by Business Insider.

May 8, 2024 • 30min
Data-Driven Entrepreneurship: Insights From Luke Komiskey
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke's approach emphasizes transforming data into actionable insights, helping organizations make faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive's mission of fostering a data-informed society.


