The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn this episode, we talk about why and how to clarify your offer.Clarifying your offer starts with knowing what it is that you're offering and what is unique about it. It is also important to clearly communicate what problem your offer solves and how it helps your customers live a better life.Basic steps to clarify your offer:Figuring out what your offer isCommunicating your offerKnowing who to communicate that offer toFiguring out how and what language you're going to useDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Alyssa from Max and Moose about the importance of having an incredible product and why you should never stop trying to improve.They also talk about why conversational copywriting works so well in winning over your audience's attention and why having a vision is critical to your business.Find out more about  Alyssa and Max and Moose here:https://maxandmoose.com/https://www.instagram.com/max_and_moose/Listen to our previous interview with Dan Hauber of Wright Bedding here:https://podcasts.apple.com/ca/podcast/ep-25-scaling-up-by-carving-out-your-own-niche-dan/id1480733021?i=1000458216287Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about how we used Facebook groups to explode our client's Black Friday sales and how we gained massive results with a Return On Ad Spend (ROAS) of  over 11.This is a case study about how we ran a successful and profitable Black Friday sale. We're going to talk about our client, Little and Lively and what we did with our ad spend to combat November's rising ad costs.Secrets to scaling Black Friday ads:Create a Facebook groupEmail listPaid adsDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.Find out more about Dan Hauber's Wright Beddings at:https://www.wrightbedding.com/https://www.facebook.com/wrightbedding/Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Malta from Shore Buddies, an innovative company that creates stuffed animals from old water bottles.  Malta shares the importance of having a strong logo when starting a business and finding new innovative ways to attract new customers. He also talks about posting viral content on social media and why having a mission and purpose as a business sells. Find out more about Malta and Shore Buddies here:https://shore-buddies.com/https://www.instagram.com/shorebuddies/Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Mike Michalowicz, the author of Profit First. In this interesting interview, Mike shares life lessons from his entrepreneurial journey and how those experiences made him who is today. He also talks about when it is appropriate to take on debt (and when it is not) and why he wants to eradicate entrepreneurial poverty. Jordan and Mike talk about how Profit First can help your ecommerce business.Find out more about Michael Michalowicz here:https://mikemichalowicz.com/Listen to our previous interview with Makel of Fin and Vince here:https://podcasts.apple.com/ca/podcast/ep-21-do-what-you-do-best-hire-out-rest-makel-fin-vince/id1480733021?i=1000456888565Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns.What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are and what you offer. How do you troubleshoot an ad account using creative? Here are 6 secrets to creating a successful ad creative.Does the creative make sense with the ad copy it is paired with?Is the image high contrast?Is it high quality? Is the image interesting and or eye-catching?Is the image on brand?Is the image at least 1080 by 1080? Troubleshooting your ad account three-part series:MetricsCopyCreativeListen to the 1st & 2nd part of the troubleshooting series here:Part 1: Metrics - https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550Part 2: Copy - https://podcasts.apple.com/ca/podcast/ep-20-troubleshooting-part-2-writing-killer-ad-copy/id1480733021?i=1000456634003Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Makel Gardner from Fin and Vince. Among other things, Makel talked about why it is incredible to have a Facebook group and why it is important to do what you're good at and hire out the rest.Makel shares some of the things that led them to success; engaging with your customers, making them feel part and connected to your brand, and involving them in your business. She also talks about trying out different email marketing software to make their email marketing strategy easier and effective.Find out more about Makel and Fin and Vince here:https://finandvince.com/https://www.instagram.com/finandvince/Listen to our previous interview with Joshua from Fieldhouse Brewing here:https://podcasts.apple.com/ca/podcast/ep-19-building-powerful-authentic-brand-joshua-fieldhouse/id1480733021?i=1000456196312Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about troubleshooting your ad account part 2 - the ad copy. If you want to create campaigns that last, your copy has to be on point.What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a successful Facebook ad campaign. You are surely gonna get a lot from this episode!Troubleshooting your ad account three-part series:MetricsCopyCreativeListen to the first part of the troubleshooting series here:https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team.Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer experience. He also shares that branding is much more than a logo, it's all about being authentic and staying true to your brand. You will surely get a lot from this interview!Find out more about Joshua and Fieldhouse Brewing here:https://fieldhousebrewing.com/https://www.instagram.com/fieldhousebrewing/https://www.facebook.com/fieldhousebrewingListen to our previous interview with Jennifer from Taylor Joelle Design here:https://podcasts.apple.com/ca/podcast/ep-17-using-power-facebook-vip-groups-to-skyrocket/id1480733021?i=1000455694909Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline