The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics. We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.Troubleshooting your ad account three-part series:Metrics CopyCreativeWant to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-moreDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections.In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online. You will get a lot of value from this talk and this is surely something that you won't want to miss!Find out more about Jennifer and  Taylor Joelle Designs here:https://www.instagram.com/taylorjoelledesignshttps://taylorjoelle.com/Listen to our previous interview with Sabrina from The OVer company here:https://podcasts.apple.com/ca/podcast/ep-15-importance-ecommerce-photography-for-increasing/id1480733021?i=1000454795762Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing. What is Messenger marketing?  Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversations with individuals who support and love your brand. Join us as we dig deep down into Messenger marketing and be surprised to know how it can grow your e-commerce business! We also talk about the differences between email and messenger marketing and the tool that we use to gather subscribers on Facebook Messenger.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you.Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising. Find out more about Sabrina and the OVer company here:https://www.theover.cohttps://www.instagram.com/theovercompanyListen to our previous interview with Michael Wieder of Lalo:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo.Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo. Join us as we talk about some of the incredible things you can do with this powerful email marketing software!Get Klaviyo here:https://www.klaviyo.com/partner/signup?utm_source=0010V00002N8leX&utm_medium=partnerDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones).In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn more about the brand Lalo.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list.Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then!Running a contest is inexpensive. It's even one of the easy ways to build your customer list and ultimately increase your profits and revenue. Join us in this episode as we take a look at a few great contest examples that you can try for your e-commerce business today!Three different kinds of contests:Instagram contestFacebook Comment-to-Messenger contestKing Sumo contestDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not. What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your Facebook ads. Having it set up properly will go a LONG way to increasing the profitability of your Facebook catalog ads. Join us in this episode as we dig deep into the catalog, how to set it up, and other best practices.Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them. Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies make. Discover the three common mistakes that we see when we take over ad accounts and learn how to fix them!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)!DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it yesterday!Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline