The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS). They talk all about marketing funnel and why you should use different messaging and creatives for each funnel. What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages. 5 levels of a marketing funnel:Level 1 - people who never heard about youLevel 2 - people who have engaged with your brandLevel 3 - people who have gone to a product page but have not added to cartLevel 4 - people who have added to cartLevel 5 - people who have purchased a product from your pageMarketing funnel checklist:Does your funnel include interest-based targeting?Does your funnel include relevant ads?Does your funnel include relevant offers?Does your funnel include a sales page?Does your funnel include a retargeting campaign for page visitors?Does your funnel include a retargeting campaign for abandoned carts?Does your funnel include a retargeting campaign for to cross-sell to purchasersMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Jensen and Nikolai from Ombraz Sunglasses about tactical marketing that helps them achieve their brand goals.They share an interesting story on how they started their brand and how they successfully launched their product through crowdfunding. They also share how hands-on approach to marketing and hyper-focus on branding help them grow their brand online. Find out more about Ombraz Sunglasses at:https://ombrazhttps://www.instagram.com/ombraz/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Dean Dutro of Worth Ecommerce here:https://podcasts.apple.com/ca/podcast/ep-66-increase-your-profits-email-sms-marketing-dean/id1480733021?i=1000473993706Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Dean Dutro from Worth Ecommerce about the ins and outs of Email and SMS Marketing. Dean talks about where you should start with email marketing and the email flows that produce the greatest ROI. He shares some techniques and best practices on how to keep your email list clean and also goes in-depth explaining about SMS marketing. Find out more about Dean and Worth E-commerce at:https://www.linkedin.com/in/deandutrohttps://worthecommerce.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Steven Borelli of Cuts Clothing here:https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about the list of 100 fastest declining product categories during COVID.They talk about why it is important to have a unique selling proposition and how you should position your brand correctly during this time. They also talk about some of the things you can do if your brand is included in the fastest declining categories. The full list of Product CategoriesTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizRegister for a webinar here: https://mindfulmarketing.co/free-webinarHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline 

Send us a textIn this episode, Jordan speaks with Steven Borelli from Cuts Clothing about practical and tactical ways that you can get your clothing in the hands of mega influencers without paying a dime.Steven talks about the current marketing strategy that works for their brand during the COVID crisis. He talks about how they're able to scale online by sending free products to people who they think would be a fan of their products and by working with Youtube Influencers. He also talks about why it is important to have authentic messaging, great product, and patience to do one thing a time. The All-In-One Influencer Marketing Software:https://grin.co/Find out more about Steven and Cuts Clothing at:https://cutsclothing.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Tim of Vincero Watches here:https://podcasts.apple.com/ca/podcast/ep-62-why-its-important-to-know-your-numbers-tim-vincero/id1480733021?i=1000472497577Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about the 100 product categories that are doing well right now and how you can pivot if you are not one of those categories. They talk about why the situation right now is a massive wake up call for brick and mortar businesses and what you can do as a store owner to survive in this situation. They emphasize on thinking about your customer's needs and feelings and why you should think strategically to add value to your customers. The full list of Product CategoriesTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizRegister for a webinar here: https://mindfulmarketing.co/free-webinarHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online. Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situation. He also shares about influencer marking and why it's important to know your numbers by heart to strategize correctly.Find out more about Tim and Vincero Watches at:https://vincerowatches.com/https://www.instagram.com/vincerowatches/Listen to our previous interview with Jon Morrison here:https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Jake from Coconut Bowls about their current marketing strategy during the COVID crisis.Jake shares what's working for them during the COVID crisis. He talks about how they're able to have their customers do marketing for them by using Instagram for what it is created for and using it as a tool to start a conversation rather than selling. He also shares their success in SMS Marketing and how they're able to get 20x return on investment. SMS Marketing App:https://www.attentivemobile.com/Find out more about Jake from Coconut Bowls here:https://www.coconutbowls.com/https://www.instagram.com/coconutbowls/Listen to our previous interview with Kyle Sulerud here:https://podcasts.apple.com/ca/podcast/ep-60-the-ins-outs-of-youtube-ads-with-kyle-sulerud/id1480733021?i=1000471729832Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Kyle Sulerud, a Youtube Ads Expert from Ad Leg.Kyle talks about how you should use Youtube Ads, and why you need to have a sales process in place before using it. He explains the differences between Youtube Ads and Facebook Ads. He also talks about the type of video that works great on Youtube and provided some tactics on how to target a specific audience. Find out more about Kyle Sulerad at:https://adleg.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Jon Morrison here:https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Chris Shipferling and Jason Sommervill from Global Wired Advisors about what's going on in the world today and what after the crisis could potentially look like.Jason and Chris talk about the impact of Coronavirus in many businesses and how it's reshaping the e-commerce industry. They also share great insights on what people can do in order to keep a healthy business and why now is a good time to get educated and reflect.Find out more about Chris and Jason here:globalwiredadvisors.comcs@globalwiredadvisors.comListen to our previous interview with Raitis from Printful here:https://podcasts.apple.com/ca/podcast/ep-57-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingon